Tech

Instagram Introduces IGTV Ads, Allowing Influencers to Further Monetize Content

In addition to “badges” purchasable on Instagram Live.

By
618 Hypes

Instagram Introduces IGTV Ads, Allowing Influencers to Further Monetize Content

In addition to “badges” purchasable on Instagram Live.

For the first time ever, Instagram will share revenue with influencers through a new feature rolling out next week: IGTV advertisements. Digital creators will be able to further monetize their content with these ads, which will begin showing up in IGTV content for 200 pre-approved creators and partners, including Lele Pons and Sephora, next week.

Instagram COO Justin Osofsky told The Verge that influencers will take a 55 percent cut, an “industry standard,” from IGTV ads. According to Osofsky, the company will review all content before accepting it for monetization, a move to help ensure ads are not unwittingly associated with inappropriate videos. Any content submitted for review will also need to adhere to a set of monetization policies, which stipulate that behavior including cursing may result in “reduced or disabled monetization.”

In addition to IGTV ads, Instagram is also allowing creators to earn money with badges purchasable through Instagram Live. Though it’s unclear what exactly these badges will look like, Osofsky says viewers will be able to choose from three different versions priced at $0.99, $1.99 and $4.99 USD. The badges will prioritize purchasers’ comments and show up in front of their usernames. During next month’s initial rollout of the badges feature, Instagram will not take a cut of revenue. However, the company plans to explore revenue streams as the product is scaled.

Read Full Article
Source
The Verge

What to Read Next

Take an Exclusive Look at Savage X Fenty's June Campaign
Fashion

Take an Exclusive Look at Savage X Fenty's June Campaign

Featuring nine brand ambassadors in lingerie from the “Love Lace” collection.
20,079 Hypes

Dior's Forever Skin Correct Is the Only Concealer I'll Be Using This Summer
Beauty 

Dior's Forever Skin Correct Is the Only Concealer I'll Be Using This Summer

Find out why this week’s “Editor’s Pick” is a makeup must-have.
1,289 Hypes

In Conversation With Naomi Campbell
Beauty 

In Conversation With Naomi Campbell

On becoming the first face of Pat McGrath, the meaning of beauty and the power of lip gloss.
1,980 Hypes

Wildflower Cases Taps PizzaSlime for Its Latest Collaboration
Tech

Wildflower Cases Taps PizzaSlime for Its Latest Collaboration

Featuring three limited-edition accessories.
831 Hypes

Grimes Is Selling a Piece of Her Soul
Art

Grimes Is Selling a Piece of Her Soul

Originally valued at a cool $10 million USD.
3,637 Hypes

The Latest iPhone 13 Leak Suggests a 4-Camera Design
Tech

The Latest iPhone 13 Leak Suggests a 4-Camera Design

One with 64 megapixels.
7,123 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.