Beauty

Byredo Unveils New Floral "Lil Fleur" Fragrance

Featuring notes of cassis, tangerine and damascena rose.

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3,266 Hypes

Byredo Unveils New Floral "Lil Fleur" Fragrance

Featuring notes of cassis, tangerine and damascena rose.

Following the release of its customizable “UNNAMEDfragrance, Byredo has now revealed its upcoming scent dubbed “Lil Fleur.” The perfume is infused with notes of cassis, tangerine and damascena rose, while the formula’s saffron ingredient provides warm, soothing tones. Bringing the fragrance together is the leather base that consists of blonde woods, amber and vanilla.

Along with the launch, the brand has also unveiled its campaign featuring “a cast of real-life characters as a living and multifaceted embodiment of its teen spirit,” as stated in a press release. Each girl is seen carrying a flower and is photographed against a colored background that represents a part of the new “Lil Fleur” scent. Take a look at the imagery above shot by Craig McDean.

Byredo’s “Lil Fleur” Eau de Parfum will be available to purchase online on June 4. In the meantime, here are the five best perfumes to try out this spring.

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Photographer
Craig Mcdean
Art Direction
M/M Paris
Casting
Studio Bauman
Stylist
Karen Kaiser
Hair Stylist
Orlando Pita
Make-Up
Francelle
Model
Lauryn Schmid, Olivia Beeken, Ava Gridley, Brooke Davis, Ruby Salvatore Palmer And Nayah Blake
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