Byredo Unveils New Floral "Lil Fleur" Fragrance
Featuring notes of cassis, tangerine and damascena rose.
Following the release of its customizable “UNNAMED” fragrance, Byredo has now revealed its upcoming scent dubbed “Lil Fleur.” The perfume is infused with notes of cassis, tangerine and damascena rose, while the formula’s saffron ingredient provides warm, soothing tones. Bringing the fragrance together is the leather base that consists of blonde woods, amber and vanilla.
Along with the launch, the brand has also unveiled its campaign featuring “a cast of real-life characters as a living and multifaceted embodiment of its teen spirit,” as stated in a press release. Each girl is seen carrying a flower and is photographed against a colored background that represents a part of the new “Lil Fleur” scent. Take a look at the imagery above shot by Craig McDean.
- Craig Mcdean
- Art Direction
- M/M Paris
- Studio Bauman
- Karen Kaiser
- Hair Stylist
- Orlando Pita
- Lauryn Schmid, Olivia Beeken, Ava Gridley, Brooke Davis, Ruby Salvatore Palmer And Nayah Blake