Footwear

New Nike Air Max Allows Wearers to Change Fit and Color From Their Phone

The Adapt Auto Max even laces itself.

By
2,750 Hypes

New Nike Air Max Allows Wearers to Change Fit and Color From Their Phone

The Adapt Auto Max even laces itself.

Merging footwear with digital technology, Nike‘s new Air Max model, the Adapt Auto Max, will allow users to control features such as the sneaker’s fit and colors from their smartphone. Part of the Nike Adapt family, the Auto Max updates Tinker Hatfield‘s iconic Air Max design with a thicker midsole and higher profile to accommodate Nike’s FitAdapt technology.

Wearers can use custom Siri voice control — also available on the Apple Watch — to automatically lace and adjust their shoes. The Nike Adapt app for iPhone and Android also allows users to toggle between two modes of wearing, one for relaxing and one for activity. This spring, Nike will introduce a brand-new feature that illuminates the lace engine of the shoe with 13 customizable color options.

The Adapt Auto Max retails for approximately $361 USD, and releases May 16 on the Nike website.

Read Full Article

What to Read Next

Healthcare Workers Around the World Tell Us How We Can Support Them Amid COVID-19
Health 

Healthcare Workers Around the World Tell Us How We Can Support Them Amid COVID-19

Six medical professionals share their stories from the front lines.
1,954 Hypes


Jacquemus' FW20 Men's Lookbook Is an Ode to Color
Fashion

Jacquemus' FW20 Men's Lookbook Is an Ode to Color

Tonal looks experimenting with silhouette and shape.
1,507 Hypes

Valentino Appoints Jacopo Venturini New CEO
Fashion

Valentino Appoints Jacopo Venturini New CEO

Marking his third role at the brand.
473 Hypes


Loewe's Paula's Ibiza Fragrance Captures the Spirit of Summer
Beauty 

Loewe's Paula's Ibiza Fragrance Captures the Spirit of Summer

Having us longing for days outside.
1,152 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.