Tech

Apple Taps British Creatives for "Behind the Mac" Campaign

Including Samuel Ross of A-COLD-WALL*, Edward Enninful and Michaela Coel.

By
539 Hypes

Apple Taps British Creatives for "Behind the Mac" Campaign

Including Samuel Ross of A-COLD-WALL*, Edward Enninful and Michaela Coel.

Apple debuted a new video campaign, “Behind the Mac,” collaging together photographs of various UK creatives including Samuel Ross of A-COLD-WALL*, British Vogue Editor-in-Chief Edward Enninful and Michaela Coel, creator of explosive HBO series I May Destroy You. The short video highlights the role Mac technology plays in facilitating the creative process. Also featured in the campaign are Lev Tanju of PalaceGame of Thrones actor Maisie Williams and designer Feng Chen Wang.

Take a look at Apple’s “Behind the Mac” campaign above. In case you missed it, Apple will release a set of new emojis including bubble tea, an anatomical heart and the transgender symbol.

Read Full Article
Image Credit
Apple
Share this article

What to Read Next

DJ Duo Angel and Dren Show off G-SHOCK’s New “Transparent x Rose Gold” Collection
Fashion 

DJ Duo Angel and Dren Show off G-SHOCK’s New “Transparent x Rose Gold” Collection

Featuring a series of three new watches.
1,291 Hypes

Lee Hi Offers Live Performance Ahead of Releasing New Track "HOLO"
Music

Lee Hi Offers Live Performance Ahead of Releasing New Track "HOLO"

The artist officially signed with Jay Park’s label AOMG after departing YG Entertainment last December.
1,224 Hypes

Keep Your Skin Hydrated This Summer With Starface's Lightweight Vegan Moisturizer
Beauty

Keep Your Skin Hydrated This Summer With Starface's Lightweight Vegan Moisturizer

Say goodbye to oily skin and acne scars.
883 Hypes

Naomi Osaka x COMME des GARÇONS x Nike Reimagine the Blazer Mid Silhouette
Footwear

Naomi Osaka x COMME des GARÇONS x Nike Reimagine the Blazer Mid Silhouette

Inspired by the tennis star and fashion label’s Japanese heritage.
923 Hypes

Jewelry Label Bagatiba Introduces Eco-Friendly & Customizable "Cara Collection"
Fashion

Jewelry Label Bagatiba Introduces Eco-Friendly & Customizable "Cara Collection"

Comprised of multi-colored clips that can be linked together to create necklaces, bracelets and more.
1,006 Hypes

Learn How to Make Flower Kimbap With mökbar NYC's Esther Choi
Food 

Learn How to Make Flower Kimbap With mökbar NYC's Esther Choi

The popular Korean dish receives an aesthetic twist.
5,062 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.