Tech

Apple Taps British Creatives for "Behind the Mac" Campaign

Including Samuel Ross of A-COLD-WALL*, Edward Enninful and Michaela Coel.

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Apple Taps British Creatives for "Behind the Mac" Campaign

Including Samuel Ross of A-COLD-WALL*, Edward Enninful and Michaela Coel.

Apple debuted a new video campaign, “Behind the Mac,” collaging together photographs of various UK creatives including Samuel Ross of A-COLD-WALL*, British Vogue Editor-in-Chief Edward Enninful and Michaela Coel, creator of explosive HBO series I May Destroy You. The short video highlights the role Mac technology plays in facilitating the creative process. Also featured in the campaign are Lev Tanju of PalaceGame of Thrones actor Maisie Williams and designer Feng Chen Wang.

Take a look at Apple’s “Behind the Mac” campaign above. In case you missed it, Apple will release a set of new emojis including bubble tea, an anatomical heart and the transgender symbol.

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Apple

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