Fashion

Maison Margiela to Present FW20 Couture Collection in Four Digital Broadcasts

The house is going virtual in the age of coronavirus.

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822 Hypes

Maison Margiela has announced plans to show its Fall/Winter 2020 Couture collection with a series of digital broadcasts, a new approach precipitated by the coronavirus pandemic.

A press release from the brand describes the broadcasts, details of which remain vague, as “moving imagery over four ascending stages.” The collection is co-ed and will include both mens and womenswear. Hinting at an exciting reveal, the brand also states that Creative Director John Galliano “will gradually uncover a new proposal for the house in a manifestation of clarity, interaction and inclusion.”

The Maison Margiela FW20 collection at Paris Couture Week premieres on the Maison Margiela YouTube, Instagram and Weibo on July 8 at 10 a.m. CET (4 a.m. EST). The following three broadcasts are scheduled for July 11 at 3 p.m. CET (below), July 15 at 6 p.m. CET and July 16 at 6 p.m. CET.

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