Fashion

Jimmy Choo's Spring 2021 Campaign Gives Us a Glimpse Into "Springtime in Paris"

Showcasing luxe new silhouettes like the Madeline crossbody bag and Sae 90 heels.

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Jimmy Choo's Spring 2021 Campaign Gives Us a Glimpse Into "Springtime in Paris"

Showcasing luxe new silhouettes like the Madeline crossbody bag and Sae 90 heels.

Jimmy Choo‘s latest campaign celebrates the upcoming spring season. Known for its timeless accessories, bags and shoes, the British fashion house has unveiled a lineup of new designs modeled by Sharon Alexie above.

“Energy, movement and confidence with an uplifting spirit,” Sandra Choi, Creative Director of Jimmy Choo, shared in a press release. “This is what spring means to me and Sharon perfectly encapsulates all these vibrant qualities, which are the core of who the Jimmy Choo woman is.”

Alexie’s confident spirit and joyful energy are captured through the lens of Tim Elkaim. Shot in Paris, the campaign’s film showcases the white Madeline Crossbody accentuated with a silver metal buckle. Elsewhere, the Bon Bon bag, arriving in two different sizes, features an array of colorways like “Fuchsia,” “Blush Satin”and  “Ivory Satin.” In footwear, standout styles include the Sae 90 and Matty 85 heels, as well as the Basette Flat and Beren 85 boots.

Watch the “Springtime in Paris” campaign down below. Jimmy Choo’s Spring 2021 collection is now available to shop online with prices ranging from $210 to $3,450 USD.

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Photographer
Tim Elkaim
Videographer
Toby Knott
Art Direction
Franck Durand
Stylist
Elodie David
Hair Stylist
Yann Turchi
Make-Up
Aurore Gibrien
Model
Sharon Alexie
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