Music

Selena Gomez Embraces Her Heritage in New Single "De Una Vez"

“This is the beginning of something I’ve wanted to explore for so long.”

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Selena Gomez Embraces Her Heritage in New Single "De Una Vez"

“This is the beginning of something I’ve wanted to explore for so long.”

As she gears up for her new cooking show on HBO Max, Selena Gomez has dropped her latest single “De Una Vez” accompanied by a music video. This time around, the musician delivers lyrics in Spanish to honor her heritage and her upbringing with Latin music.

“De una vez por toda’/Soy más fuerte sola,” she sings, which translates to: “Once and for all, I’m stronger alone.” The visual sees the songstress wearing a pink floral dress along with a glowing heart and flower crown.

Speaking with Zane Lowe for Apple Music, Selena shared her thoughts on releasing a Spanish-language song as a third-generation American-Mexican: “You know what’s funny, is I actually think I sing better in Spanish. That was something I discovered. It was a lot of work, and look, you cannot mispronounce anything.” She continued: “It is something that needed to be precise, and needed to be respected by the audience I’m going to release this for. Of course, I want everyone to enjoy the music, but I am targeting my fan base. I’m targeting my heritage, and I couldn’t be more excited.”

The singer further elaborated on the motivation behind her new single, revealing that she enjoyed listening to Tejano music growing up: “I was named after Selena Quintanilla. So this is something that I think, I feel the opportunity to create something like this is really huge. And I think that I loved how my parents just immersed me in all types of music.”

Throughout her career, Selena has been open about honoring her heritage, having worked with Latin creators such as Tainy. The new music video is also co-directed by duo Los Pérez.

You can head over to streaming platforms like Spotify and Apple Music to listen to Selena Gomez’s “De Una Vez.”

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