Beauty

OUAI Taps Its Curl Community To Produce the Ultimate Multi-Use Styling Crème

Formulated to enhance, define and shape your curls.

By
985 Hypes

OUAI Taps Its Curl Community To Produce the Ultimate Multi-Use Styling Crème

Formulated to enhance, define and shape your curls.

Over the past two years, OUAI has been working with its curly hair community to create the perfect multi-use styling product. Dubbed the Curl Crème, the inclusive item caters to all types of curls.

Featuring scented and fragrance-free iterations, the silicone-free formula is infused with chia and linseed oils that work together to shape curls, control frizz and help protect hair from humidity. Other ingredients include coconut oil, which helps to hydrate and seal damaged cuticles, as well as babassu oil that conditions, softens and enhances shine. According to OUAI, you can either apply the product to either wet or dry hair.

In addition to the launch, the haircare label reached out to 20 members of its curl community, who played a part in developing and testing out the Curl Crème, to conduct self-shoots showcasing their before and after looks. Peep the campaign above to check out the results.

Priced at $32 USD, OUAI’s Curl Crème is now available to purchase online.

 

View this post on Instagram

 

A post shared by OUAI (@theouai)

 

View this post on Instagram

 

A post shared by OUAI (@theouai)

Read Full Article
Share this article

What to Read Next

BREAD’s New Leave-In Hair Cream Is the Ultimate Styling Product for Curls
Beauty

BREAD’s New Leave-In Hair Cream Is the Ultimate Styling Product for Curls

A silky soft cream that nourishes and styles your strands.
587 Hypes

Massproductions Taps Artist Floral Mottini to Rework Used Armchairs
Home

Massproductions Taps Artist Floral Mottini to Rework Used Armchairs

A dreamy, fluffy design inspired by vintage sci-fi.
729 Hypes

Red Hair Is Hotter Than Ever — Here's How To Get the Look at Home
Beauty 

Red Hair Is Hotter Than Ever — Here's How To Get the Look at Home

Expert colorists share their tips for going ginger.
1,581 Hypes


Nike Adds a “University Gold” Dunk High to Its “First Use” Lineup
Footwear

Nike Adds a “University Gold” Dunk High to Its “First Use” Lineup

Honoring 50 years of the Swoosh.
397 Hypes

Our Favorite Beauty Products of January 2021
Beauty 

Our Favorite Beauty Products of January 2021

HYPEBAE editors break down new additions to their skincare and makeup routines.
3,511 Hypes

The Sneaker Edit: 10 Winter Kicks Worth Copping From Nike, Puma and More
Footwear 

The Sneaker Edit: 10 Winter Kicks Worth Copping From Nike, Puma and More

New iterations of classic kicks for your lineup.
5,023 Hypes

Manasi 7 Is the Sustainable Beauty Brand Behind My New Favorite Highlighter
Beauty 

Manasi 7 Is the Sustainable Beauty Brand Behind My New Favorite Highlighter

Strobelighter delivers a rose-scented, lit-from-within glow.
995 Hypes

Fruity and Cocoa PEBBLES Cereal To Turn Into Ice Cream
Food

Fruity and Cocoa PEBBLES Cereal To Turn Into Ice Cream

Who says you can’t have ice cream for breakfast?
1,715 Hypes

Nike To Drop the SB Dunk Low in Coral "Pink Pig"
Footwear

Nike To Drop the SB Dunk Low in Coral "Pink Pig"

Take an official look at the Porsche 917/20-inspired silhouette.
1,239 Hypes

Stay Sporty-Chic With Nike's Sustainable French Terry Wide-Leg Sweats
Fashion

Stay Sporty-Chic With Nike's Sustainable French Terry Wide-Leg Sweats

Available in “Oatmeal Heather,” “Light Armoury Blue” and “Black.”
1,047 Hypes

Creative Collective 다다DADA多多 and D'Heygere Team Up for Co-Branded Capsule
Fashion

Creative Collective 다다DADA多多 and D'Heygere Team Up for Co-Branded Capsule

A range that blends Korean and French influences together.
782 Hypes

Chipotle Launches Sustainable Sports Bras, Leggings and Bike Shorts
Fashion

Chipotle Launches Sustainable Sports Bras, Leggings and Bike Shorts

Jalapeños take over the activewear designs.
3,432 Hypes

Best New Music of January: The Weeknd, Coi Leray, Celeste and More
Music 

Best New Music of January: The Weeknd, Coi Leray, Celeste and More

2021 is off to a promising start.
1,149 Hypes

Nike Infuses Its Air Force 1 Low With "Coffee"
Footwear

Nike Infuses Its Air Force 1 Low With "Coffee"

A design featuring rich shades of cream and hazel.
19,593 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.