Prada Is Asking You the Questions in Spring/Summer 2021 Campaign
“Is creativity a gift or a skill?”
Following the reveal of Prada‘s SS21 collection last year under the co-creative direction of Miuccia Prada and Raf Simons, the label has just published its campaign for the range. Capturing some of the most stand-out pieces from the Spring/Summer collection, the campaign also continues to involve community through asking questions like “How is unique different from new?” and encouraging fans to answer on the label’s website.
Marrying a minimal aesthetic with the collection’s bold colors, creative director Ferdinando Verderi shot the campaign using a 360-degree camera setup rather than a single camera setup. Continuing on the “conversation between man and machine” from Prada’s SS21 collection, the approach looks into the virtual landscape we’ve slotted into due to the COVID-19 pandemic and restrictions. The campaign also gives us a first look at the luxury label’s upcoming menswear collection, which has been highly anticipated as it will once again see co-creative direction by Raf Simons and Miuccia Prada herself.