Community-Driven Brand UNDERDAYS Debuts Inclusive Underwear
The intimates label serves a new generation of empowered women.
Disappointed with the old-school underwear market, ex-Farfetch employees Oria Mackenzie and Amelie Salas went out on their own to create UNDERDAYS — an innovative undergarments label that puts comfort and functionality at the heart of its designs. Inspired by Calvin Klein’s edgy and youthful ’90s campaigns, the lingerie brand breathes new life into everyday essentials.
UNDERDAYS helps women redefine what sexy means on their own terms — not what hyper-sexualized lingerie companies have told women what sexy means.
Brand founders Mackenzie and Salas spoke with a diverse array of women about what they wanted most, from stretchiness to lasting freshness and super soft material. After thoroughly testing their product, UNDERDAYS launches with three essential categories — The Everyday style, The Workout thong and The Lingerie sheer mesh option.
Made from OEKO-TEX certified fabric, the intimates are free from harmful substances and are available in a truly inclusive range of sizes from XS to XXL. Committed to serving a diverse community, UNDERDAYS intends to expand sizing even further.
More than just a lingerie label, UNDERDAYS seeks to play an integral supporting role in its community. The new brand has partnered with Bloody Good Period to create positive conversations around menstruation and provide essential sanitary products to those in need.
The intimates are available to purchase on UNDERDAY’s website. Prices range from £16 to £22 GBP (approximately $21 to $29 USD).
