Byredo Adds 18-Pan Eyeshadow Palette to Makeup Line
Vibrant shades celebrating individuality and creativity.
Having expanded its offerings to makeup last year, Ben Gorham‘s Byredo has now launched a new eyeshadow palette in partnership with Isamaya Ffrench. Dubbed “Prismic,” the product comes with 18 colors dedicated to celebrating individuality.
“We want to approach color as if people are actually going to wear it. There are so many palettes out there, which look great on a shelf or are fun and exciting to open, but where you only end up using two shades,” Ffrench explains in a press release. “We wanted to make a palette that people will actually wear.” Gorham further adds: “There’s not much real in beauty. But Byredo doesn’t conform to a normal beauty ideal.”
The resulting palette comes with a vibrant selection of buildable shades including shimmering lilac purple, copper red, soft matte navy and more. Following the theme of Byredo’s previous makeup releases, the product aims to disrupt the beauty world, provoking creativity and experimentation. The goal is evidently seen through the accompanying campaign that captures self-expression in a bedroom in London.
Take a closer look at “Prismic” down below. Priced at $96 USD, the eyeshadow palette will be available via Byredo’s online store soon.