Louis Vuitton To Raise Funds for UNICEF With New Silver Lockit Bracelets and Doudou Teddy Bear
In continuation of the duo’s ongoing #MAKEAPROMISE campaign.
As part of its partnership with UNICEF, Louis Vuitton has released four new iterations of its Silver Lockit bracelet. Arriving in pastel blue, pink, celadon green and black, the jewelry piece aims to raise awareness and funds for the duo’s #MAKEAPROMISE campaign.
The revamped accessory‘s padlock is made out of recycled silver, while the band is crafted from organic cotton. In addition, the bracelets are accompanied by the house’s Doudou Louis arriving in textile format for the first time. Produced out of organic cotton as well, the teddy bear features blue eyes in the shape of embroidered Monogram flowers.
Customers who purchase the Silver Lockit and Doudou Louis will have the opportunity to “help support UNICEF’s work on providing access to water, sanitation, nutrition, education, health and protection services to the most vulnerable children,” as per a press release. This also includes aiding UNICEF’s COVID-19 emergency response efforts.
The Silver Lockit bracelets retail for $465 USD each while the Doudou Louis is priced at $955 USD, and are now available online and at select LV stores worldwide. With every purchase made, $100 USD will be donated to UNICEF.