Beauty

innisfree Debuts All-Vegan "Simple Label" Makeup Line

A tinted moisturizer, lip balm and mascara to complete that effortlessly natural look.

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innisfree Debuts All-Vegan "Simple Label" Makeup Line

A tinted moisturizer, lip balm and mascara to complete that effortlessly natural look.

Having introduced a black tea-infused skincare line earlier this month, K-beauty giant innisfree has now expanded its makeup offerings with a fully vegan lineup. Dubbed “Simple Label,” the collection is all about achieving that effortlessly natural look.

The dermatologically- and hypoallergenic-tested Tinted Moisturizer is a multi-use product that marries skincare with SPF and a lightweight foundation. Free of chemicals such as parabens and artificial fragrances, the formula arrives in three shades that are easily buildable on the skin.

Meanwhile, the lip product is a tinted balm that adds a natural glow to brighten up the face. Formulated using hydrangea leaf extract, the product keeps the lips moisturized and nourished. “Rose” is a bright pink shade, “Peony” gives a light sheen and “Dahlia” is a muted coral orange hue. Rounding out the collection are two iterations of the mascara, which work to keep the eyelashes voluminous and curled throughout the day.

Take a closer look at the products below. innisfree’s “Simple Label” vegan makeup goods are priced at $100 HKD (approximately $13 USD) for the lip balm, $130 HKD (approximately $17 USD) for the mascara and $150 HKD (approximately $19 USD) for the tinted moisturizer. The collection is available via the brand’s stores in Hong Kong, Singapore and South Korea.

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