Tech

Apple's Hermès AirTags Are More Expensive Than You'd Think

Some are pricier than the iPhone SE.

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3,032 Hypes

Apple's Hermès AirTags Are More Expensive Than You'd Think

Some are pricier than the iPhone SE.

Among the numerous upcoming releases announced at Apple‘s recent Spring Loaded event, the AirTag has arguably been one of the most-talked-about aside from the colorful iMacs. Just like the tech company’s popular smartwatch, the new accessory comes in a high-end option created in partnership with Hermès. In comparison to the affordable pricing of the AirTag itself (it costs $29 USD for one and $99 USD for a four-pack), the luxe iteration is available at more than 10 times the original.

For those who missed the announcement, the AirTag is essentially a small location tracker that you can attach anywhere, from your keys to your luggage. The item can be used with Apple’s Find My app with high location accuracy.

The Hermès-branded AirTags are available in three iterations – a key ring, bag charm and luggage tag. Beginning at $299 USD for the charm, prices go as high as $449 USD for the luggage tag, which is more expensive than Apple’s iPhone SE, priced from $399 USD. The accessories are crafted with Barenia leather with contrasting saddle stitching.

You can head over to Apple’s web store to learn more. Pre-orders for the AirTag begin on April 23, with a wider release scheduled for April 30.

In case you missed it, watch Tim Cook transform into a spy in a promotional video for the new M1 chip-equipped iPad Pro.

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