Parade Launches Its First Collection of Bralettes
Catering to wearers of all shapes and sizes.
Known for its inclusive underwear, Parade has now expanded its offerings to include bralettes. The Gen-Z brand’s latest silhouette arrives in two different designs: the Scoop and Triangle.
“Expanding Parade into becoming a full-stack underwear company with bralettes is a natural next step. We saw our community eager to complement their Parade underwear with an equally comfortable, stylish and sustainable top offering through social and jumped to deliver,” Parade’s founder and CEO Cami Tellez said in a press release. “After two years of R&D and testing the two styles — Scoop and Triangle — on both professional fit models and 500 community members all of who have different body types, we know this is the best bralette on the market.”
Offering an extensive sizing range, the bralette is crafted from the label’s signature Re:Play fabric, which is made out of certified recycled nylon and mesh. The garment also comes with a lighter torso band, along with adaptable and adjustable straps for a customizable fit. As seen in the campaign above, the bralette can be worn as an intimate or even an outerwear piece.
Available from sizes XS to 3X, Parade’s bralette is now available to shop online for $28 USD. In case you missed it, check out its recent “Café Parade” collection.
