Parade Launches Its First Collection of Bralettes
Catering to wearers of all shapes and sizes.
“Expanding Parade into becoming a full-stack underwear company with bralettes is a natural next step. We saw our community eager to complement their Parade underwear with an equally comfortable, stylish and sustainable top offering through social and jumped to deliver,” Parade’s founder and CEO Cami Tellez said in a press release. “After two years of R&D and testing the two styles — Scoop and Triangle — on both professional fit models and 500 community members all of who have different body types, we know this is the best bralette on the market.”
Offering an extensive sizing range, the bralette is crafted from the label’s signature Re:Play fabric, which is made out of certified recycled nylon and mesh. The garment also comes with a lighter torso band, along with adaptable and adjustable straps for a customizable fit. As seen in the campaign above, the bralette can be worn as an intimate or even an outerwear piece.