Fashion

SHUSHU/TONG Brings a 'Brave New World' to Shanghai Fashion Week

Come backstage at the label’s Fall/Winter 2021 show, and read our exclusive interview.

6.8K

SHUSHU/TONG Brings a 'Brave New World' to Shanghai Fashion Week

Come backstage at the label’s Fall/Winter 2021 show, and read our exclusive interview.

After having spent a year in lockdown with digital fashion shows and experiences, Shanghai Fashion Week was finally able to return to its physical form. One of the most exciting names on the schedule was SHUSHU/TONG, who marked the return to “real life” with a Fall/Winter 2021 collection drawing inspiration from Brave New World.

Combining Space Age futurism with 1960s design cues, the range is filled with futuristic nods in terms of color and styling. Bold eyewear is featured throughout, as well as big jewelry and chain-heavy bags, contrasting against the voluminous feminine silhouettes in the collection. Models also wore pearls on their lips, giving the illusion of piercings, contrasted by a bold lip and minimal face makeup.

Playing with structures, shape and elements like polka dots, embroidery, sequins and more, the collection boasts everything from floor-length gowns to tailored coats, all coated in a minimal color palette of pastel yellow, lilac, pink and of course, black and white. The unique embroideries throughout the collection have been created together with airbrush artist Shuhua Xiong, creating another layer of eye-catching detail.

Take a look at our exclusive backstage imagery in the gallery above, and read our interview with the SHUSHU/TONG designers below.

How has the COVID-19 pandemic impacted you as a designer?

One of the main things that working during the pandemic has taught me is a lesson in time management. Of course we have experienced limitations and faced problems that have never happened before and we managed to make it work. For a designer, creating multiple collections during this pandemic is something to really be proud of.

What’s been the biggest difficulty to navigate?

Production, always. Production has been the one part of the process that we have experienced a lot of difficulty and struggled with.

How does it feel to have Shanghai Fashion Week finally feature physical shows?

Currently in Shanghai the voice is even louder than before. All of the designers are really blooming and are so excited for their shows, us included. It will be very special and different to any shows we have done before. I can feel a strong energy and a special atmosphere in Shanghai post pandemic.

What’s been the main inspiration behind your collection?

My personal thoughts and feeling for the last six months. We were inspired by space age furniture and the novel, Brave New World.

Are there any stand-out pieces you’re extra excited about?

Yes. We developed a 3D polka dots detail for this collection which is my favorite. It’s not like anything we have done in previous collections. We are excited to share it with everyone.

What has the process been like from start to finish? What were the main obstacles?

We usually have multiple brainstorming meetings before we properly get started on a collection. At the beginning you always feel super confident, and then during the developing process you face many difficulties. Further down the line, you also feel a bit tired of the collection as you have been looking at it for so long, trying to make it perfect. Towards the end, after the final fitting, you find the passion of the original idea and just fall in love with the new collection. This is like a routine for us now.

What advice would you give to young creatives looking to pursue a career in fashion design?

It is a multi-tasking job; it is not just about designing and sketching, there is so much more to it than that. Make sure you really enjoy it. It really is the best job in the world.

Read Full Article
Text By
and
Share this article

What to Read Next

SHUSHU/TONG's SS25 Campaign Brings "Attraction and Rejection" to Life
Fashion

SHUSHU/TONG's SS25 Campaign Brings "Attraction and Rejection" to Life

Following on from its Shanghai Fashion Week show.

SHUSHU/TONG SS25 Explores "The Pleasure of Rejection"
Fashion

SHUSHU/TONG SS25 Explores "The Pleasure of Rejection"

Inspired by the character of Erika Kohut from the film ‘The Piano Teacher.’

COS Brings Quiet Luxury to New York Fashion Week
Fashion

COS Brings Quiet Luxury to New York Fashion Week

With Amelia Gray walking the runway.


Vivienne Westwood Returns to Shanghai Fashion Week for SS25
Fashion

Vivienne Westwood Returns to Shanghai Fashion Week for SS25

Exploring the dialogue between clothes and the people who wear them.

Biden Administration Approves Access to Abortion Pills by Mail
Culture

Biden Administration Approves Access to Abortion Pills by Mail

For the duration of the pandemic.

Kang Daniel Takes Us Inside His Creative Process for 'YELLOW'
Music

Kang Daniel Takes Us Inside His Creative Process for 'YELLOW'

The K-pop soloist details the making of his emotional, introspective masterpiece.

Supreme and Nike Reunite on See-Through Air Max 96
Footwear

Supreme and Nike Reunite on See-Through Air Max 96

Take a first look at the forthcoming shoe.

Woman Auctions Off Cheating Husband's 'Yu-Gi-Oh!' Cards for $188,000 USD
Culture

Woman Auctions Off Cheating Husband's 'Yu-Gi-Oh!' Cards for $188,000 USD

She’s laughing all the way to the bank.

Saweetie Launches Her Own Sunnies Collection With Quay
Fashion

Saweetie Launches Her Own Sunnies Collection With Quay

Along with a scholarship program that aims to award 10 students $10,000 USD.

Nike Will Resell Returned Sneakers at a Discount
Footwear

Nike Will Resell Returned Sneakers at a Discount

Introducing Nike Refurbished, a program that aims to reduce waste.

'Bridgerton' Renewed for Two More Seasons
Film & TV

'Bridgerton' Renewed for Two More Seasons

The news comes as fans continue to grapple with the departure of Regé-Jean Page.

Our Top Picks From Watches and Wonders 2021
Fashion

Our Top Picks From Watches and Wonders 2021

From Rolex’s diamond-encrusted Datejust to Cartier’s beginner-friendly Tank, here are our favorites.

Chloé Readies for Warmer Weather in Spring/Summer 2021 Collection
Fashion

Chloé Readies for Warmer Weather in Spring/Summer 2021 Collection

Now available at HBX.

Axel Arigato Debuts New Retro-Inspired Marathon Runner With Custom Sole
Footwear

Axel Arigato Debuts New Retro-Inspired Marathon Runner With Custom Sole

Dressed in summer-ready hues.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.