Comme Si Celebrates the Asian-American Art Community in "Say It With Flowers" Campaign
Arriving with a pair of Insta-ready socks and a tote bag designed to carry bouquets of flowers.
Comme Si, the emerging label loved for its luxe socks and boxers, is highlighting the Asian-American art community with its latest campaign “Say It With Flowers.” The visuals, lensed by photographer Peter Ash Lee, capture the brand’s newest Marled Sock and Flower Tote.
Crafted with marled cotton yarns, the socks feature subtle references to duality, which serves as the key theme of the collection. Designed to be worn with sandals, slides, sneakers and more, the accessory comes in five colorways with Comme Si’s signature tag at the back that is updated with Korean characters that read “Comme Si.” Meanwhile, the Flower Tote is a special-edition bag crafted to house flower bouquets. The piece, available in “Natural” and “Tobacco” shades, is made using heavyweight cotton canvas.
Peep the new offerings via the gallery above. To help support the AAPI community, Comme Si is donating proceeds from the “Say It With Flowers” project to the Asian American Arts Alliance (AAAA), which works for greater representation, equity and opportunities for Asian-American artists.
Priced at $35 USD and $145 USD respectively, the Marled Sock and Flower Tote are now available for purchase via Comme Si’s web store.
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