Hunter Schafer Fronts Prada's Galleria Handbag Campaign
The fashion house reimagines a timeless classic.
Prada has given its signature Galleria bag, which first debuted back in 2007, a brand new makeover. To celebrate the silhouette, the fashion house has tapped Euphoria‘s Hunter Schafer to star in its visual campaign.
Directed by Xavier Dolan, the 59-second cinematic short “draws inspiration from a ceaseless fascination with the iconography of the fashion industry,” as per the brand’s press release. Schafer is seen portraying the role of a young girl imagining different fantasies while modeling the handbag in different hues. “A constant presence, Schafer’s fixation – her fantasy – is the Prada Galleria, a talisman of fashion. The bag is a classic, whose character is constantly reinvented, reimagined, reinvigorated, as diverse and multifaceted as a cinematic heroine,” Prada explains.
Watch the full clip above. You can now head over to Prada’s website to shop the Galleria handbag in different sizes and colorways.
- Xavier Dolan
- Creative Director
- Ferdinando Verderi
- Hunter Schafer
- Image Credit