Fashion

Hunter Schafer Fronts Prada's Galleria Handbag Campaign

The fashion house reimagines a timeless classic.

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676 Hypes

Hunter Schafer Fronts Prada's Galleria Handbag Campaign

The fashion house reimagines a timeless classic.

Prada has given its signature Galleria bag, which first debuted back in 2007, a brand new makeover. To celebrate the silhouette, the fashion house has tapped Euphoria‘s Hunter Schafer to star in its visual campaign.

Directed by Xavier Dolan, the 59-second cinematic short “draws inspiration from a ceaseless fascination with the iconography of the fashion industry,” as per the brand’s press release. Schafer is seen portraying the role of a young girl imagining different fantasies while modeling the handbag in different hues. “A constant presence, Schafer’s fixation – her fantasy – is the Prada Galleria, a talisman of fashion. The bag is a classic, whose character is constantly reinvented, reimagined, reinvigorated, as diverse and multifaceted as a cinematic heroine,” Prada explains.

Watch the full clip above. You can now head over to Prada’s website to shop the Galleria handbag in different sizes and colorways.

Read Full Article
Director
Xavier Dolan
Creative Director
Ferdinando Verderi
Model
Hunter Schafer
Image Credit
Prada
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