ASICS Partners With SVD To Refresh the GEL-LYTE III
The collaboration unveils eco-conscious kicks.
ASICS has tapped Spanish retailer sivasdescalzo (SVD) for an update to the iconic GEL-LYTE III, refreshing the silhouette with an eco-friendly twist.
The debut collaboration between the duo reimagines sneaker design and manufacturing processes, utilizing a selection of innovative and environmentally conscious materials to accentuate the silhouette’s signature characteristics. A plant-based, organic cotton textile forms the upper, while eco-leather overlays dress the ASICS’ Tiger Stripe logo. The recycled foam tongue is complemented by 100% jute fiber laces and the kicks are rounded off with the 100% recycled plastic bottle insoles.
Speaking about the collaboration, SVD’s Creative Director Raúl Fernández said, “The silhouette takes a lot of inspiration from the earth with a contrast of colors that are reminiscent of natural elements. We were really committed to giving the GEL-LYTE™ III a completely natural look and feel with an eco-friendly design from top to bottom. Essentially we wanted it to look like it came straight out of nature, playing around with a combination of raw and recycled materials, the raw being the yin to the recycled materials’ yang.”
Peep the campaign video in the gallery above, and take a look at the kicks below. The SVD x ASICS GEL-LYTE III is available now on SVD’s website.
Asics/Svd
Asics/Svd
Asics/Svd
Asics/Svd
