Fashion

Justin Bieber Stars in Balenciaga's Latest Campaign

Showcasing the house’s new sneaker called the Runner.

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2,818 Hypes

Justin Bieber Stars in Balenciaga's Latest Campaign

Showcasing the house’s new sneaker called the Runner.

Demna Gvasalia has tapped Justin Bieber to front its latest campaign, alongside Isabelle Huppert and other models who regularly appear on the house’s runway shows. Those models include Awar Adhiero Odhiang, Anania Orgeas, Isabelle Weldon Herouard, Minttu Vesala, Litay Marcus, Emmanuel Culkin Mugisha, Abdou Diop, Taishi Suzuki, Hans Schmidt, and Eliza Douglas.

Lensed by art photographer Katy Grannan, the campaign features the label’s newest sneaker called the Runner, which comes in triple black, all white and “White/Dark Red/Grey/Black.” The silhouette is crafted from nylon and mesh, and boasts a worn-out effect for a vintage look. In true Balenciaga fashion, the Runner sports the sizing on the heel and toe. Elsewhere, the brand’s logo has been stamped and embroidered throughout in different sizes, while the Runner logo on the lateral rounds out the design.

Bieber is seen wearing the “White/Dark Red/Grey/Black” Runner and carrying the reimagined Neo Classic bag. In addition, he dons in an oversized leather jacket over a hoodie, as well as trackpants. As for Huppert, the French actor is dressed in an off-the-shoulder trench coat while holding a black Balenciaga Hourglass bag.

Take a closer look at the campaign above. Priced at £785 GBP (approximately $1,077 USD), you can now shop the Balenciaga Runner online.

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