Beauty

Byredo's "Young Rose" Perfume Is Dedicated to Youth

Ben Gorham looks through the lens of the new generation for his latest fragrance.

7.9K

Byredo's "Young Rose" Perfume Is Dedicated to Youth

Ben Gorham looks through the lens of the new generation for his latest fragrance.

Having launched a collector’s edition of “Blanche” earlier this summer, Ben Gorham is now back with a new perfume for his label Byredo. Dubbed “Young Rose,” the scent takes inspiration from the restlessness and youth of the new generation.

The fragrance comes with a base of musk and Ambroxan while boasting notes of Damascena rose and hints of Sichuan pepper and ambrette seeds. “The next generation always has an emotional obligation to rework the traditions of their predecessors. It’s their role to take that fearless dive into the unknown; to discover and develop what’s next. ‘Young Rose’ salutes that spirit,” Gorham speaks of the scent, which he created after being influenced by the creative dynamism he found during his trips to China. To celebrate the launch of “Young Rose,” Byredo has tapped photographer Leslie Zhang, who has visualized the scent with rose-inspired body art on young lovers.

Following an exclusive pre-launch at Hong Kong’s K11 MUSEA on August 18, “Young Rose” will receive a global release on September 2. A 100 ml bottle will set you back $1,950 HKD (approximately $250 USD).

Read Full Article
Text By
Share this article

What to Read Next

Rick Owens Continues Converse Collab With TURBOWPN
Footwear

Rick Owens Continues Converse Collab With TURBOWPN

Reworking the footwear brand’s ’80s Weapon silhouette.

Dr. Martens and atmos Team Up on Anime-Inspired Tarik Zip Boots
Footwear

Dr. Martens and atmos Team Up on Anime-Inspired Tarik Zip Boots

A bold design highlighted with futuristic detailing.

Kylie Jenner Is Expanding Her Empire With Swimwear
Fashion

Kylie Jenner Is Expanding Her Empire With Swimwear

Take a sneak peek at Kylie Swim here.

Girl Scouts To Introduce Caramel Brownie Cookies in 2022
Culture

Girl Scouts To Introduce Caramel Brownie Cookies in 2022

“Adventurefuls” will satisfy your sweet tooth.

Aleali May's Air Jordan 14 Is Highlighted With Jade Details
Footwear

Aleali May's Air Jordan 14 Is Highlighted With Jade Details

Peep the upcoming kicks here.

Here's a Detailed Look at the Nike Air Jordan 4 "Shimmer"
Footwear

Here's a Detailed Look at the Nike Air Jordan 4 "Shimmer"

The women’s exclusive kicks are expected to drop next month.

ColourPop Debuts Astrology-Themed Eyeshadow Palettes
Beauty

ColourPop Debuts Astrology-Themed Eyeshadow Palettes

Shades inspired by the four sign families: Fire, Earth, Water and Air.

TOMS Introduces New Lifestyle Shoe With the Release of the Mallow Puff
Footwear 

TOMS Introduces New Lifestyle Shoe With the Release of the Mallow Puff

Presented by TOMS
Putting a fresh spin on the footwear brand’s best-selling Alpargata shoe.

Photo Diary: Nicole McLaughlin Takes Us Inside Her Brooklyn Studio
Art 

Photo Diary: Nicole McLaughlin Takes Us Inside Her Brooklyn Studio

The NYC designer and upcycling master captures her creative process.

Cou Cou Is Making Everyday Underwear With a Subtle Sex Appeal
Fashion 

Cou Cou Is Making Everyday Underwear With a Subtle Sex Appeal

The brand offers cute, elevated intimates that don’t sacrifice comfort.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.