Stella Artois x Palace Team Up For Second "PALACE ARTOIS" Collection
Focused on garments and accessories for fall.
“We’re stoked to be working with our favorite beer once again,” Palace expressed in a press release. “For our second collection, we wanted to continue the story and to share our love of beers and the great British institution that is the Pub! This time around, we can finally cheers and all savor life together.”
The range features a selection of cold-weather garments such as jackets and hoodies, as well as tees, caps and home bar accessories, which all boast “SOHO, New York” or “SOHO, London” branding. In addition to the team-up, the duo will release a limited-edition PALACE ARTOIS 16oz single can, along with real-life interactive versions of the PALACE ARTOIS pubs in New York’s SoHo and London’s SoHo seen in the brands’ Palace Artois: Savor Life Together film. The former will be open from August 25 to 26 from 5 p.m. to 11:30 p.m. EST, while the latter will be open from August 24 to 27 from 12 p.m. to 12 a.m. BST.
A portion of proceeds from the barware and 16oz single cans sale will be allocated to the USBG National Charity Foundation’s Bartender Emergency Assistance Program. The initiative is dedicated to providing those in need of immediate financial assistance in the hospitality industry.
Stella Artois x Palace’s fall “PALACE ARTOIS” line will be available on August 27 via Palace’s web store and London, NYC and LA locations, as well as Dover Street Market. You can purchase the PALACE ARTOIS 16oz single can at 7-Eleven stores in the United States.
PALACE ARTOIS Pub New York
12 Spring St
New York, NY 10012
PALACE ARTOIS Pub London
22 Berwick St
London W1F 0QA
We discourage irresponsible and/or underage drinking. Drink responsibly and legally.