Stella Artois x Palace Unveil Full "PALACE ARTOIS" Collection

A detailed look at the collaboration teased earlier this week.

Stella Artois x Palace Unveil Full "PALACE ARTOIS" Collection

A detailed look at the collaboration teased earlier this week.

Having released its Spring 2021 collection last week, Palace is back with yet another collaboration. This time around, the streetwear imprint has tapped Stella Artois, a pilsner brewed by Brouwerij Artois in Belgium.

Creating a collection dubbed “PALACE ARTOIS,” the duo celebrates the UK‘s much-missed pub culture. “Stella Artois is our favorite beer of all time. It looks amazing, it is delicious and it’s always occupied a unique place in our culture: visually and psychically,” Palace shares in a statement. “There’s nothing else quite like Stella and we are stoked to be working with them.” Stella Artois’ Vice President of Marketing Lara Krug adds: “Stella Artois and Palace coming together is an unexpected match made in heaven… It pays a beautiful homage to the beer’s natural role within the streetwear and skate community that Palace has masterfully cultivated over the last decade.”

The co-designed collection is for all of the beer-lovers out there. The lineup begins with home accessories such as “PALACE ARTOIS” glasses, coasters, beer can-shaped tins, beach towels and more. Keeping true to Palace’s brand DNA, the range additionally includes logo hoodies and tees, as well as top and bottom sets emblazoned with co-branding throughout. Bucket hats, caps, a cardholder and an oversized faux leather tote bag round out the collaboration.

Take a full look at the “PALACE ARTOIS” offerings below. The range is slated to drop on February 19 via Palace’s online store and New York, LA and Tokyo locations, as well as Dover Street Market. Those based in China can purchase the goods via WeChat at 11 a.m. CST.

We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

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