Parade Introduces Dessert-Inspired Underwear to Its "Ice Cream" Line
Refresh your intimates drawer with these sweet styles.
Last year, Parade launched its sweet “Ice Cream” collection filled with pastel iterations of its classic underwear silhouettes. Now, the intimates label has added new styles to the line inspired by waffle cones, velvety hot fudge syrup and sorbet.
Crafted from its Re:Play, Silky Mesh and Universal fabrics, the offerings arrive in the form of comfy bralettes, thongs, briefs and boy shorts dressed in bubblegum brights and ice cream-flavored neutrals. Select designs come with “lick me” embroidery, maraschino cherry graphics and ice cream prints. To celebrate the release, Parade has unveiled an accompanying campaign starring BIPOC and LGBTQ+ communities, as well as individuals with acquired limb difference.
Take a closer look at the campaign visuals above. Parade’s “Ice Cream” collection is now available online.
- Myles Loftin
- Rachel Gillman
- Hair Stylist
- Charlie Lemindu
- Mimi Quiquine
- Set Designer
- Colin Lytton