Parade Channels Its Inner Sweet Tooth With New "Ice Cream" Collection
Featuring high rise thongs, boyshorts, cheeky briefs and more.
After unveiling its “Technicolor” pack last month, Parade has returned with a new collection inspired by a classic sweet treat: ice cream. With the aim to evoke childhood memories of trips to the ice cream parlor, the range’s pieces arrive in a variety of colorways influenced by the velvety drizzle of dark chocolate syrup, as well as the marbled shades of cookie dough, praline and caramel.
The line consists of the label’s classic underwear silhouettes such as the thong, brief, boyshort, cheeky, high rise brief and high rise thong. Available in creamy shades of “Bubble Gum Pink,” “Minty-Fresh Green,” “Raspberry Purple” and “Maraschino Red,” the pieces are made of recycled premium fabric, and come in a lightweight and buttery feel. Take a closer look at the styles in the lookbook above.