adidas Drops New Collaboration With South African Designer Thebe Magugu
Presenting the brands’ second collaboration.
“For the second drop of my collection with adidas, I focused on finding beauty in the everyday. Inspired by the heritage of my native land, this drop unveils the Bird of Paradise print, enthused by unbridled joy and freedom. I am thrilled to be able to bring this to life with adidas’ iconic performance and lifestyle pieces,” the designer shares in an exclusive press release.
The uber-saturated Bird of Paradise plant print grounds the latest line of garments, which includes the iconic adidas x Thebe Magugu Poncho Hoodie, which boasts a relaxed drawstring hood and convenient patch front pocket, while side slits and high-low hem adds extra flair. Adorned with a bountiful embroidery of the Bird of Paradise plant, the collection’s wide-legged pants arrive in an uber-soft interlock fabric and can easily be dressed up with platform shoes. The collaboration’s standout piece is the Studio Bra as the abstract print covers it in its entirety. The striking bra not only delivers in style, but provides the ultimate support as it has a seamless compression fit that sculpts the wearer’s unique shape.
Furthering the sportswear brand’s commitment to sustainability and mindful manufacturing, pieces within adidas and Magugu’s collaborative collection have been created with recycled materials.