Elon Musk Just Launched a Perfume That Smells Like "Burnt Hair"

He calls it the “finest fragrance on earth.”

Elon Musk Just Launched a Perfume That Smells Like "Burnt Hair"

He calls it the “finest fragrance on earth.”

Much like Brad Pitt, Elon Musk is unexpectedly jumping into the beauty space with the launch of his very own perfume dubbed “Burnt Hair.”

The Tesla founder is the latest celebrity to launch his own beauty product, following in the footsteps of Ariana Grande, Hailey Bieber and many, many more. Earlier this week, he took to Twitter to announce the launch, revealing an image of a red perfume bottle. “Coming soon from The Boring Company,” Musk captioned.

The entrepreneur joked, “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” He describes the scent to be “the finest fragrance on earth,” while the official product page reads, “Just like leaning over a candle at the dinner table, but without all the hard work.”

With a bottle of “Burnt Hair” costing $100 USD, Musk continued to update his followers on his sales, sharing that more than 20,000 bottles were sold. “Please buy my perfume, so I can buy Twitter,” he wrote, followed by the tweet, “Can’t wait for media stories tomorrow about $1M of ‘Burnt Hair’ sold.” His Twitter bio now reads “Perfume Salesman.”

Take a look at the bottle design below and head over to The Boring Company’s website to order “Burnt Hair,” which begins shipping in Q1 of 2023.