Billionaire Boys Club x Todd James Drop Rainbow-Colored Collaboration
Featuring far-out varsity jackets and skate decks.
Billionaire Boys Club has teamed up with New York-based artist Todd James to present a technicolored collection that showcases the creative’s vibrant work.
Paying homage graphic artist SK8THING, who has illustrated artwork for BBC ICECREAM during the early aughts, James has reinvigorated the brand’s archive of classic logos and graphics, bringing his own vision to the capsule collaboration.
Standouts from the collection include an uber-saturated varsity jacket, covered in BBC’s playful iconography, featuring palm streets, the brand’s initial surrounded by a planetary ring, as well as a fun-loving anthropomorphic rocket. Elsewhere, a skate deck adorned with bright abstract art sits nicely next to a Y2K-esque trucker hat, hoodie and matching mesh set. Not too far behind is a practical cookie jar for snacking on the go.
To celebrate the partnership’s launch, BBC ICECREAM and Pharrell Williams will host Todd James at the brand’s Miami Flagship store for a special event during Art Basel Week on Thursday, December 1st at 5 pm to 8 pm. In honor of the event, James’ mural will be painted on the store’s exterior walls with an AR experiential feature.
Take a look at Billionaire Boys Club x Todd James special collaborative collection in the gallery above, which will be available on BBC’s online store on December 1.
