Fashion

Bella Hadid-Approved Brand Hai Is Coming to America With New York Pop-Up

Run, don’t walk.

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5,082 Hypes

Bella Hadid-Approved Brand Hai Is Coming to America With New York Pop-Up

Run, don’t walk.

London-based brand Hai is crossing the pond to open its first-ever pop-up store in New York this month.

Worn by the likes of Bella Hadid, Laura Harrier and Lily-Rose Depp, the new fashion hub is located on Nolita’s Elizabeth Street and will be open until December 11.

The highly coveted brand  will be offering a curated selection of items from its Fall/Winter 2022 collection, including its signature silk handbags — the perfect piece for winter. Elsewhere, demure yet chic low-heeled flats line the walls, while the brand’s unabashedly ready-to-wear feminine garments accompany the statement-making accessories.

“We are so excited to introduce the world of Hai to New Yorkers just in time for the holidays. This is a huge moment for our brand as we expand in the U.S. market,” founder and creative director, Tessa Vermeulen shares in an exclusive press release. Manhattan is the brand’s second brick and mortar store as Hai’s first physical shop opened in Seoul, South Korea at the end of last year and hopefully, this won’t be its last.

Take a peek inside Hai’s Nolita pop-up store in the gallery above and be sure to head to 173 Elizabeth St, New York where it will be open daily from Tuesday to Sunday, 12 pm to 7 pm.

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