Fashion

Jacquemus' 24/24 Pop-Up Is Coming to Milan

The temporary location will arrive in a new color.

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2,780 Hypes

Simon Porte Jacquemus is bringing his color-themed 24/24 pop-up to Milan.

The temporary activation first launched in December, kicking off with an all-pink store in Paris. The designer took to Instagram to share that he is headed to the Italian city to introduce a new colorway, in addition to new products. “We are coming to Milano with a new color and new products,” he wrote. Just like the previous pop-up, 24/24 will be open all hours of the day, with the Milan store scheduled to run from 9 a.m. on February 25 to midnight on February 27.

Any guesses on what the new color could be? Stay tuned as we learn more about Jacquemus’ sophomore 24/24 pop-up in Milan. In the meantime, peep the Paris store above.

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