Fashion

The 2010s "Fashion Blogger" Look Is February's Hottest Fashion Trend

Lyst launches a monthly roundup of style trends born from the internet.

By
9,681 Hypes

The 2010s "Fashion Blogger" Look Is February's Hottest Fashion Trend

Lyst launches a monthly roundup of style trends born from the internet.

Lyst’s new Born Online Chart identifies youth-led movements in the fashion industry based on online virality. By revealing three categories from “Hottest”, “Moving Fast” and “Emerging”, the monthly chart showcases key trends as well as their creators. From the hottest brands to the latest social media aesthetics, the data is informed by the global fashion platform’s 160 million shoppers, including searches, conversion rates and sales.

For February 2022, the 2010s “Fashion Blogger” look was revealed as the hottest aesthetic taking over luxury fashion. With searches for Balenciaga‘s City bag up 37 percent, there is an indication that Y2K aesthetics will continue to traverse social media platforms and subsequent product releases. From the online renaissance of Mary-Kate and Ashley Olsen to the re-emergence of UGG boots, this aesthetic is set to inspire a new generation of blog media.

In the “Moving Fast” category, Lyst ranks brown as Gen Z’s preferred color with a 32 percent month-on-month increase in searches for brown clothing. This insight mirrors recent launches, including a brown colorway of Nike‘s Air Jordan 1 Mid.

For “Emerging” trends, look to “Haute Grunge,” which encompasses messy, moody and pajama-infused glamour, as seen on the likes of Bella Hadid and Pete Davidson. To coincide with the grunge movement, Lyst reports a 200 percent month-on-month growth for “plaid shirt” searches.

Notably, the hottest trend for January 2022 was “Indie Sleaze,” with skinny jeans and sheer tops making a comeback among online searches. Additionally, aesthetics born from Euphoria are moving fast across the internet and inspiring searches for crystal-embellished catsuits and cut-out pieces.

For more details, head to Lyst’s Born Online Chart, which will be updated monthly.

Read Full Article
Share this article

What to Read Next

Lizzo’s Galactic Makeup Is a 2010s Moment We Needed
Beauty

Lizzo’s Galactic Makeup Is a 2010s Moment We Needed

Glitter never goes out of style.
1,466 Hypes

Balenciaga Is the Hottest Brand of Q1 2022, Again
Fashion

Balenciaga Is the Hottest Brand of Q1 2022, Again

The fashion house takes the top spot three quarters in a row.
3,005 Hypes

The Viral TikTok "Marinated Makeup" Trend Is a Y2K Fan’s Dream Era
Beauty

The Viral TikTok "Marinated Makeup" Trend Is a Y2K Fan’s Dream Era

For the sleepy ones, this is your time to shine.
3,129 Hypes


The Coastal Grandma Trend is the Viral Look of the Summer
Fashion

The Coastal Grandma Trend is the Viral Look of the Summer

Break out the Nancy Meyers and Chardonnay.
20,126 Hypes

Saweetie Drops New Track "Closer" With H.E.R.
Music

Saweetie Drops New Track "Closer" With H.E.R.

The racy song will have you wishing for a sneaky link.
1,197 Hypes

5 Boudoir Poses and Ideas To Elevate Your Sex Appeal
Sex & Dating

5 Boudoir Poses and Ideas To Elevate Your Sex Appeal

It’s time to embrace every inch of your body.
5,945 Hypes

Go Wild With doublet x Suicoke's Second Animal-Inspired Collaboration
Footwear

Go Wild With doublet x Suicoke's Second Animal-Inspired Collaboration

Available in “Leopard”, “Dinosaur” and “Bear.”
1,919 Hypes

Todd Patrick Adds a Woman's Touch to Menswear
Fashion 

Todd Patrick Adds a Woman's Touch to Menswear

The bespoke brand is Black women-owned.
21,437 Hypes

Laneige Releases Best-Selling Sleeping Lip Mask in Chocolate
Beauty

Laneige Releases Best-Selling Sleeping Lip Mask in Chocolate

The sweetest way to get soft lips.
6,745 Hypes

BLACKPINK's Rosé Covers Coldplay's "Viva la Vida"
Music

BLACKPINK's Rosé Covers Coldplay's "Viva la Vida"

Treating BLINKS to something special on her 25th birthday.
4,169 Hypes


Take an Official Look at the adidas YEEZY BSKTBL Knit in "Slate Azure"
Footwear

Take an Official Look at the adidas YEEZY BSKTBL Knit in "Slate Azure"

Rumored to release in February.
3,135 Hypes

Moncler and YEEZY Designer Dingyun Zhang Present "Underwater Futurism"
Fashion

Moncler and YEEZY Designer Dingyun Zhang Present "Underwater Futurism"

The collection of outerwear takes inspiration from the depths of the ocean.
1,439 Hypes

Your Guide to the Best Valentine's Day Sex Toy Deals
Sex & Dating

Your Guide to the Best Valentine's Day Sex Toy Deals

All the sales you need, just in time for the day of love.
2,524 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.