Fashion

Bella Hadid Stars in Self-Portrait's New SS22 Campaign

The model is a free spirit in the Harley Weir-shot imagery.

By
28,197 Hypes

Bella Hadid Stars in Self-Portrait's New SS22 Campaign

The model is a free spirit in the Harley Weir-shot imagery.

Unveiling its Spring/Summer 2022 collection, London-based brand Self-Portrait has tapped supermodel Bella Hadid as the face of its carefree campaign. Showing different sides of herself, the model comes to life with British photographer Harley Weir behind the lens.

Inspired by the gradual return to the outside world, founder and creative director Han Chong presents an effortless capsule of garments designed to suit the new relaxed and experimental way of dressing. The new collection is grounded in rich shades of deep blue and fuchsia, as well as fresh pastels like spearmint and lavender, utilizing ethereal fabrics like taffeta and boucle to evoke a soft sense of femininity and playfulness.

Chong reflects on the new capsule in a press release, explaining, “This season, I was really inspired to shift gears into the future and present a collection into what women might want to wear after what feels like a lifetime spent indoors. This collection is a love letter to the Self-Portrait woman — one who is ready to face the world, be truly herself and have fun again.”

Looking to every woman as the brand’s muse, the SS22 collection of sharply tailored blazers, mini wrap skirts and tiered dresses are designed to inspire and encourage the wearer to celebrate and embrace her complexity, exploring what makes her unique. Chong affirms, “When I think of the Self-Portrait woman, I never just have one person in mind — for me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives.” The designer adds, “I wanted to celebrate this spirit with my new collection and wanted to present the different facets of the Self-Portrait woman with a series of images of Bella Hadid transforming into varying sides of her character.”

You can shop the SS22 collection via Self-Portrait’s website, as well as its brick-and-mortar stores. Take a closer look at the campaign above.

Read Full Article
Share this article

What to Read Next

Self-portrait Brings Gilded Elegance to New Bow Bag
Fashion 

Self-portrait Brings Gilded Elegance to New Bow Bag

Part of the brand’s debut accessories collection.
701 Hypes

Naomi Campbell Stars in Self-Portrait’s "The Bow Is Mine" Campaign
Fashion

Naomi Campbell Stars in Self-Portrait’s "The Bow Is Mine" Campaign

The British supermodel helps debut the brand’s collection of handbags.
8,060 Hypes

Gigi and Bella Hadid Stun in Versace's SS22 Campaign
Fashion

Gigi and Bella Hadid Stun in Versace's SS22 Campaign

Featuring Donatella Versace alongside the supermodel sisters.
7,001 Hypes


Bella Hadid, Megan Thee Stallion, Sora Choi and More Front Mugler SS22 Campaign
Fashion

Bella Hadid, Megan Thee Stallion, Sora Choi and More Front Mugler SS22 Campaign

Casey Cadwallader returns with another set of fierce visuals for the fashion house.
21,170 Hypes

Maude and Sephora Set a New Standard in Sexual Wellness Industry
Sex & Dating

Maude and Sephora Set a New Standard in Sexual Wellness Industry

Making intimacy products more accessible.
1,558 Hypes

Where To Buy Cassie's Swimsuit From Episode 4 of 'Euphoria' Season 2
Film & TV

Where To Buy Cassie's Swimsuit From Episode 4 of 'Euphoria' Season 2

Frankies Bikinis created the now iconic one-piece.
16,365 Hypes

BLACKPINK Jisoo's Style and Her 5 Wardrobe Essentials
Fashion 

BLACKPINK Jisoo's Style and Her 5 Wardrobe Essentials

Her staples for comfy off-duty fits, casual-chic looks and more.
12,863 Hypes

Loveness Lee Celebrates Its 5th Anniversary With the "Prémice" Collection
Fashion

Loveness Lee Celebrates Its 5th Anniversary With the "Prémice" Collection

Inspiration derived from the heart takes form in jewelry essentials.
872 Hypes

Elevate Your Wardrobe With Rationalle's Cozy Matching Sets
Fashion

Elevate Your Wardrobe With Rationalle's Cozy Matching Sets

The New York-based label serves as a collaborative platform to create art.
1,235 Hypes

Celebrate St. Patrick's Day with Lucky Charms' Limited-Edition Cereals
Culture

Celebrate St. Patrick's Day with Lucky Charms' Limited-Edition Cereals

The Green Milk Turn Lucky Charms does what its name suggests.
1,239 Hypes

Hailey Bieber Graces 'WSJ. Magazine's Spring Women's Fashion Issue
Fashion

Hailey Bieber Graces 'WSJ. Magazine's Spring Women's Fashion Issue

The model talks about her skincare brand and starting a family.
1,665 Hypes

Embrace the Year of the Tiger With the Best Red Pockets of 2022
Fashion 

Embrace the Year of the Tiger With the Best Red Pockets of 2022

Ring in the Lunar New Year with designer cash envelopes.
3,938 Hypes

Lamar Odom Dwells on Missing Ex-Wife Khloé Kardashian
Entertainment

Lamar Odom Dwells on Missing Ex-Wife Khloé Kardashian

Admitting he wishes he could “take that time back.”
1,934 Hypes

Rihanna Launches New Fenty Beauty Icon Lipstick Collection
Beauty

Rihanna Launches New Fenty Beauty Icon Lipstick Collection

Featuring 10 shades for all skin tones.
5,216 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.