ASICS Hosts Immersive Movement Experience to Uplift Berlin’s Inner-City Community
Check out the event recap here.
As part of its latest SportStyle campaign, ASICS looked to brighten the mood in Berlin with an immersive movement experience aptly titled “Uplift Berlin.”
Wanting to capture and celebrate the brand’s “Sound Mind, Sound Body” philosophy in one event, all of the visitors’ mental state was recorded on arrival. Held at the Julia Stoschek Collection gallery, the unique immersive experience was comprised of a series of activities. These included an abstract light installation, a performance by the FMKF collective as well as virtual reality movement training all purposefully crafted to stimulate the mind and improve wellness. The mental state of the guests was then noted on completion as a case study to reiterate the uplifting power of movement on the mind and body.
Speaking on the brand’s ethos and its relation to the event Executive Vice President of ASICS, Gary Raucher explains, “Our founding philosophy is literally in our name.” But it’s the relevance to the time which makes this campaign important, “We believe our focus on the mental benefits of movement has never been more relevant.”
Check out the images of the event in the gallery above. Alternatively, you can visit the ASICS website to find more information on the brand’s philosophy and campaigns.