Fashion

How Fashion Companies Are Responding the Russia Invasion of Ukraine

Burberry, H&M and more show their support.

By
1,678 Hypes

How Fashion Companies Are Responding the Russia Invasion of Ukraine

Burberry, H&M and more show their support.

Russia‘s invasion of Ukraine has been ongoing since February 24. The capital city of Kyiv has been bombarded with air raids, resulting in 360 deaths and 750 people injured. An estimated 1.5 million refugees from Ukraine are making their way to neighboring countries, including Poland, Slovakia and Hungary. Most recently a ceasefire was announced in Mariupol, “where an estimated 200,000 people are trapped under heavy bombardment by Russian forces,” as per BBC.

As tensions between both countries escalate, an increasing number of fashion brands are showing their support for Ukraine. Some brands, such as Nike, H&M and PUMA have altered their operations in Russia, while others including Acne Studios, Burberry and LVMH have provided aid to Ukrainian citizens.

Scroll down for a list of how various fashion labels have responded to the crisis.

Acne Studios

Acne Studios has donated a total of €100,000 EUR (approximately $110,915 USD) to UNICEF and UNHCR. Shipping logistics have also been ceased in Russia.

Burberry

The house’s spokesperson told Bloomberg that it has halted shipments to due to “operational challenges.” However, the brand’s two stores and one concession in Russia are still open. It has also declared that it will match any employee donations in support of humanitarian efforts. Contributions have also been made to the British Red Cross Ukraine Crisis Appeal.

H&M

The retail giant has paused all sales in Russia and shut down its stores in Ukraine to protect employees and shoppers. It released a statement in support of Ukraine, saying that it “stands with all the people who are suffering.”

Inditex

Home to brands such as Zara and Pull&Bear, the company has halted all operations in Ukraine, encompassing online orders and its physical stores. The group’s Russian stores still remain open.

LVMH

The luxury goods company has launched a fundraising campaign in support of the International Committee of the Red Cross and will provide relief for its 150 Ukrainian workers.

Nanushka

The brand has boycotted Russian trading efforts and will be partnering with the Hungarian Charity Service of the Order of Malta to provide basic utilities for refugees.

PUMA

A range of housing and financial options are open to its employees in Western Ukraine. The company has also halted deliveries to Russia, although stores in the country remain open.

SKIMS

The shapewear label recently made a post detailing that proceeds will go to the World Central Kitchen.

Read Full Article
Share this article

What to Read Next

Nike, Yoox Net-a-Porter and More Show Support for Ukraine
Fashion

Nike, Yoox Net-a-Porter and More Show Support for Ukraine

Major retailers and brands have stopped shipping orders to Russia.
3,091 Hypes

Face Stickers To Become the It Girl Beauty Trend of 2022
Beauty

Face Stickers To Become the It Girl Beauty Trend of 2022

The stick-on makeup craze is inspired by Gen Z and Season 2 of ‘Euphoria.’
7,667 Hypes

Dior Celebrates Strong Women With Its Pre-Fall 2022 Collection
Fashion

Dior Celebrates Strong Women With Its Pre-Fall 2022 Collection

The capsule is a triumphant celebration of the diversity of femininity.
2,373 Hypes


H2OFagerholt Releases Sleek and Sexy Athleisure for SS22
Fashion

H2OFagerholt Releases Sleek and Sexy Athleisure for SS22

Featuring hip-baring pants and figure-flattering dresses.
2,577 Hypes

Zoë Kravitz Used To Struggle With an Eating Disorder
Culture

Zoë Kravitz Used To Struggle With an Eating Disorder

Along with feeling pressured “to look a certain way.”
1,888 Hypes

Oh My God, New Era Just Dropped a 'Friends' Collection
Fashion

Oh My God, New Era Just Dropped a 'Friends' Collection

Tees and caps featuring iconic elements from the show.
6,437 Hypes

Nike Dunk Low Receives a Refreshing "White Mint" Colorway
Footwear

Nike Dunk Low Receives a Refreshing "White Mint" Colorway

A clean iteration to add to your spring rotation.
11,561 Hypes

'Avatar 2' Release Date Confirmed by 20th Century Studios
Film & TV

'Avatar 2' Release Date Confirmed by 20th Century Studios

Assuring no more delays.
89,930 Hypes

Evan Rachel Wood Transforms Into Madonna in 'Weird: The Al Yankovic Story' Film
Film & TV

Evan Rachel Wood Transforms Into Madonna in 'Weird: The Al Yankovic Story' Film

Starring alongside Daniel Radcliffe who will portray the king of parody songs.
8,356 Hypes

Asymmetric Silhouettes Take Over Kiko Kostadinov's FW22 Collection
Fashion

Asymmetric Silhouettes Take Over Kiko Kostadinov's FW22 Collection

Spanning dresses, flared trousers and wide lapel jackets.
2,342 Hypes

Sports Meets Craftsmanship in Matthew M. Williams' Givenchy FW22 Collection
Fashion

Sports Meets Craftsmanship in Matthew M. Williams' Givenchy FW22 Collection

The designer combines American and Parisian influences in his latest show.
3,215 Hypes

Dua Lipa and Megan Thee Stallion Are Dropping a New Single
Music

Dua Lipa and Megan Thee Stallion Are Dropping a New Single

The musicians took to social media to tease the upcoming collaboration.
2,535 Hypes

VTMNTS' Debut FW22 Runway Is a Statement on Gender Equality
Fashion

VTMNTS' Debut FW22 Runway Is a Statement on Gender Equality

“We are all so much more than what we are told to believe we are,” Guram Gvasalia said.
15,563 Hypes

Demna Dedicates Snowy Balenciaga FW22 Collection to Ukraine
Fashion

Demna Dedicates Snowy Balenciaga FW22 Collection to Ukraine

A message of fearlessness, resistance, and the victory of love and peace.
4,721 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.