Fashion

Normani Fronts AMI's Latest Campaign

The newly named muse debuts the brand’s new L’Accordéon bag.

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1,386 Hypes

Normani Fronts AMI's Latest Campaign

The newly named muse debuts the brand’s new L’Accordéon bag.

Normani has been named the new muse to join AMI, debuting the fashion brand’s new L’Accordéon bag designed by founder and creative director Alexandre Mattiussi.

The musician pairs an all-black Parisian blazer look with the purse, which dons a geometric shape with minimalist details. It features accordion-like elements on the sides for added practicality, while AMI’s logo is stamped at the top alongside Alexandre Mattiussi’s name. Lensed by Ethan James Green, the campaign takes inspiration from trailblazing women and their strength and confidence.

Peep the campaign images above. The L’Accordéon bag is now available at AMI stores globally and online.

While you’re here, check out the hottest designer bags of 2022.

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