Knix Launches Its Sexiest Collection Yet With Ashley Graham
The range is accompanied by a campaign starring women with real stories.
Knix has teamed up with its global brand ambassador Ashley Graham on its latest underwear collection. Accompanying the drop is a campaign that celebrates the importance of embracing your sensuality.
“We wanted this photoshoot to be more than your typical lingerie photoshoot,” said Ashley Graham in a press release. “It was important to me to cast women with real stories in this campaign. I wanted the women in this photoshoot to represent what this collection is truly about: being empowered in your body and yourself.”
Starring the model herself alongside Carly Compton, Korrina Estrada, Tatiana Plascencia, Arielle Estoria and Indi Robinson, the visuals feature the label’s latest intimate styles inspired by Graham’s admiration for the art of various body types. The line also spotlights Knix’s aim to “challenge the systemic and normative ideas around what and who is considered sexy.” Customers can now shop from an array of cheeky silhouettes crafted from mesh and luxurious Micro Modal fabric.
Ashley Graham x Knix’s lingerie collection is now available online.
