adidas Reveals Glimpse of Collaboration With Thebe Magugu
Inside the “Finding Beauty” launch event.
Earlier this week, adidas took to Instagram to give fans of a look inside the Finding Beauty launch event hosted in Johannesburg, South Africa to celebrate designer Thebe Magugu’s debut collaboration with the brand.
Situated in a bucolic dining atmosphere, co-branded shirts were on full display amongst the immaculately trimmed hedges. Bearing the image of two figures embracing, the shirts are splattered with pops of vivid purples, saturated oranges and deep blacks. Attendees could be seen wearing flowing dresses from the collection.
“The purpose of the range is to invite you to tell your own story and explore the power of expression by honouring memories and creating bold champions,” adidas writes.
Take a look inside the event below.
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