LOEWE Celebrates FW22 With Harrods Pop-Up
Showcasing key pieces from the collection.
Centered around the brand’s Fall/Winter 2022 women’s runway show in Paris, LOEWE is hosting a pop-up at London‘s iconic Harrods store.
Taking over the retailer’s ground floor exhibition space, the pop-up features a giant installation of leather pumpkin sculptures, designed by London-based artist Anthea Hamilton. Elsewhere, the pop-up will showcase key pieces from the collection, displayed on counters and podiums made from paper, brass and felt.
With a focus on LOEWE’s signature bag styles, the pop-up highlights the brand’s Amazona, Flamenco and Puzzle silhouettes in exotic leather, complete with a selection of accessories including sunglasses, scarves and bag charms. The accessory offering is complemented by a corresponding ready-to-wear edit which features matching pyjama sets created with an all-new satin Nappa leather.
For the second phase of the installation, LOEWE draws attention to its puffed-up bag collection, including the Flamenco, Goya and Puzzle Hobo styles alongside inflated Trompe L’oeil sunglasses. The pop-up also sees the house’s anagram motif blown up in order to form the body of the new Anagram Minaudiere bag.
The pop-up is available to visit at Harrods until September 30.
