Entertainment

Kim Kardashian's 2012 Red Carpet Flour Bombing Was Staged

We live in a simulation and the Kardashians are the server admins.

33,571 Hypes

Kim Kardashian's 2012 Red Carpet Flour Bombing Was Staged

We live in a simulation and the Kardashians are the server admins.

Kim Kardashian‘s ex-PR strategist Sheeraz Hasan has come forward and admitted that her former boss’ 2012 red carpet flour bombing was staged. The Kardashian-Jenner clan certainly has a way of dominating headlines and clearly, it’s not always for the right reasons.

At the time of the incident, the reality TV star described it as “the craziest” and most “unexpected” thing. In an episode of Keeping Up with the Kardashians, she assumed it must’ve been an act of anti-fur activism as someone shouted, “fur hag.” She explained, “So I’m doing the red carpet and all of a sudden I get this powder all over me and I’m so shocked. Now I’ve definitely experienced my fair share of haters, but I don’t want to ruin the night just because this anti-fur organization tried to ruin our event with this flour bomb.”

Apparently, the seemingly shocking act was a hoax as Hasan revealed it was a stunt orchestrated to promote Kim’s new fragrance at the time.

Opening up in the latest documentary, The Kardashians: A Billion Dollar Industry, Hasan shares, “Okay, this is what’s going to happen, you’re going to be fine, you’re going to be safe, but we’re going to create a media moment.” Hasan further reflected on the fake scandal with Complex, confessing she told Kim, “If we create media gold, guess what’s going to happen? Everyone’s going to be talking about your perfume, everyone’s going to buy it.”

You have to wonder what other media moments were elaborately planned promotions.

Read Full Article
Text By
Share this article

What to Read Next

Kim Kardashian and Balenciaga Officially Reunite
Fashion

Kim Kardashian and Balenciaga Officially Reunite

As Kim K is once again named the brand’s new ambassador.
1,991 Hypes

Kim Kardashian's Bratz Doll Updo Is Very Pamela Anderson-Coded
Beauty

Kim Kardashian's Bratz Doll Updo Is Very Pamela Anderson-Coded

*inserts iconic Bratz Doll hair meme*
945 Hypes

Kim Kardashian Gets Hot n Heavy for SKIMS' New Swimwear Campaign
Fashion

Kim Kardashian Gets Hot n Heavy for SKIMS' New Swimwear Campaign

Debuting new “Ruby Red” and snakeskin styles.
4,467 Hypes


Kourtney Kardashian Recreating Kim Kardashian's 2013 Met Gala Look Is the Ultimate Masterclass in "Shade"
Beauty

Kourtney Kardashian Recreating Kim Kardashian's 2013 Met Gala Look Is the Ultimate Masterclass in "Shade"

Kourtney wins Halloween, hands down.
951 Hypes

Take an Early Look at the Air Jordan 5 Low "Indigo Haze"
Footwear

Take an Early Look at the Air Jordan 5 Low "Indigo Haze"

Another fire women’s exclusive.
2,932 Hypes

50 Cent and Eminem Are Working on an '8 Mile' TV Series
Film & TV

50 Cent and Eminem Are Working on an '8 Mile' TV Series

Two decades after the film premiered.
2,818 Hypes

Prepare for the Soft Life with New Balance's Plush 550 "Suede Pack"
Footwear

Prepare for the Soft Life with New Balance's Plush 550 "Suede Pack"

Available in royal blue, bright red and light grey.
3,658 Hypes

Watch the First Trailer for 'Pamela: A Love Story'
Film & TV

Watch the First Trailer for 'Pamela: A Love Story'

Landing on Netflix later this month.
1,052 Hypes


JW Anderson Teases Frog Clogs Ahead of Milan Fashion Week
Fashion

JW Anderson Teases Frog Clogs Ahead of Milan Fashion Week

Hopping soon to runways near you.
5,284 Hypes

Anyone Can Attend Marine Serre's Upcoming Paris Fashion Week Show
Fashion

Anyone Can Attend Marine Serre's Upcoming Paris Fashion Week Show

But you’ve gotta be quick.
12,760 Hypes



Louis Vuitton Enlists KidSuper to Co-Create FW23 Menswear Collection
Fashion

Louis Vuitton Enlists KidSuper to Co-Create FW23 Menswear Collection

Making Colm Dillane the House’s first-ever guest runway designer.
6,775 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.