Loewe Reinvents Bunny Bag for the Year of the Rabbit
This is a positively “hopping” collection.
In honor of the Lunar New Year, Loewe has reimagined its iconic Bunny Bag, celebrating the lucky Year of the Rabbit.
The Madrid-based brand’s craftsmanship and expertise in leather goods results in meticulously made and innovative accessories. With the help of carefully placed stitches, Loewe is able to create sculptural animalistic handbags that act as wearable art.
The Bunny Bag’s knot captures the spirit of 2023’s Lunar New Year, symbolizing human connection and good luck. The festive collection covers the floppy eared item in sumptuously soft nappa calf leather, painting the silhouette in an array of joyful colors from “Peach Bloom,” “Ghost” and “Dark Yellow.” The accessory also naturally arrives in a soft grey shearling fabric and is accented with a sparkling jacquard lurex strap, making it your newest emotional support bag.
The Bunny sits alongside bite-sized Hammocks and leather Pocket bags, while the Basket iteration comes in a sturdy hand-woven raffia with playful shearling tail, offering wearers the perfect vessels to carry their new year gifts in.
Loewe’s Year of the Rabbit capsule also includes an assortment of T-shirts and sweaters to match the handbags’ color palette. The garments’ nod to the atelier as each piece is outfitted with an illustration of the pattern used to create the whimsical knotted ears. The collection also delivers special charms from bunny-themed dice to a gathering of candles and a fun cut-out Bunny origami set in lucky red.
Take a look at Loewe’s Lunar New Year campaign starring actor Tang Wei in the gallery above. Retailing for $209 USD to $2,550 USD, the collection is available on the brand’s online store.
