Tommy Hilfiger Launches Its First-Ever Depop Shop
Including pre-loved and partially damaged pieces from stores and e-commerce.
Tommy Hilfiger is officially open for business, well, on Depop anyway. The heritage brand just launched its first-ever Depop shop, in a bid to champion secondhand clothing and give its un-usable items a brand new home.
Offering a curated range of pre-loved TOMMY HILFIGER and TOMMY JEANS pieces from the brand’s retail stores, e-commerce channels and archives, the new store will enable consumers to get their hands on special pieces while minimizing their impact. Comprised of approximately 100 tops and bottoms including denim, T-shirts, dresses and outerwear, the collection will span an inclusive size range of XXS to 3XL.
“Launching our first UK resale program with Depop is an exciting and important step on our journey towards becoming a circular brand,” notes Esther Verburg, EVP of Sustainable Business and Innovation at Tommy Hilfiger, in a press release. ”The collection has been carefully curated to drive brand desire among Depop’s community and allows us to engage with new audiences who want to enjoy our pieces in ways other than buying new. Through this partnership, we can elevate the attractiveness of resale by offering our signature, heritage style while reducing our overall impact.”
To celebrate the launch of the store, both brands have teamed up for a “Made by Tommy, Styled by Depop” campaign, featuring sellers from Depop’s community. Three sellers, including Bythepeace, Livokai and Pascaleeliza, were given a range of pieces for the collection to style for themselves.
“At Depop, we are driven by working alongside our community to reshape fashion consumption, promoting and celebrating a circular-first mindset,” adds Steve Dool, Brand Director at Depop. “Getting people excited about circular fashion is a key part of that — something that we know our partnership with Tommy Hilfiger will achieve. Together with four of our incredible sellers – Joel & Anna, Liv and Pascale – we’re thrilled to bring archival and more recent Tommy Hilfiger product to the Depop platform in a forward-thinking way, reaching and inspiring more people to adopt and rework secondhand pieces into their current wardrobe without sacrificing an inch of style.”
Head to Tommy Hilfiger’s shiny new Depop shop to check out the collection now.
In other secondhand fashion news, Beyond Retro launched its first sustainable ski-wear pop-up.