Fashion

Peach Fuzz or Apricot Crush? Why the Fruity Hue Will Be Big in 2024

Plus all the times we’ve already seen it on the runway.

103,553 Hypes

Peach Fuzz or Apricot Crush? Why the Fruity Hue Will Be Big in 2024

Plus all the times we’ve already seen it on the runway.

Peach Fuzz was recently dubbed Pantone‘s color of the year for 2024, but it’s not the first time we’ve seen an iteration of the fruity hue bubble up as one to watch. Back in 2022, trend forecasting agency WGSN also announced that its version of the color, dubbed Apricot Crush, was destined to take over both retail and runways for Spring/Summer 2024 and Fall/Winter 2024.

Either way, the color is set to make multiple appearances next year, with the tangy tone already infiltrating 2024’s best beauty buys and beyond. So what makes it set to be the next big one, and where have we seen it so far?

According to WGSN, the color brings a “warming luminosity” to our lives, tapping into a desire for more joyful neutral tones across homeware and fashion. Additionally, the hue seemingly boasts a more gender-inclusive appeal than the likes of Millennial Pink or Digital Lavender.

 

View this post on Instagram

 

A post shared by WGSN (@wgsn)

Similarly, Pantone’s iteration,”Peach Fuzz” boasts a “velvety, gentle peach tone” which also seemingly comes from a wellbeing approach, citing the mind, body and soul as its key driver. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless,” adds Leatrice Eiseman, Executive Director, Pantone Color Institute,

Now we’ve explored what the color means and where it comes from, but where have we seen it already? At Fashion Week FW23, Sunnei’s crowd-surfing models were spotted wearing mop-like textures in various hues — one of which boasts a striking resemblance to the aforementioned peach and apricot tones.

peach fuzz pantone color apricot crush pantone trend

Elsewhere, names like Molly Goddard and Rejina Pyo have embraced the delicate hue at their runway shows too, both of which sent peach-toned looks down the runway this past SS24 season. For Molly Goddard, the new color seemingly marks a shift from classic balletcore towards a more inclusive and contemporary version, drawing on the designer’s signature tulle gowns and skirt structures.

peach fuzz pantone color apricot crush pantone trend

For Rejina Pyo, the color made an appearance in its resort/SS24 collection, taking influence from the vibrant streets of Seoul. Featuring a silky, salmon-toned dress, the collection aimed to evoke a sense of “casual elegance” inspired by the “hot, humid and full of life” energy of the South Korean city.

peach fuzz pantone color apricot crush pantone trend

Alongside these, we’ve seen similar hues adorn Miu Miu tights, Acne Studios‘ bags and beauty products like Tom Ford’s Bitter Peach, Saie’s liquid blush and Ami Cole’s treatment oil. As we look ahead to Fall/Winter 2024 and Spring/Summer 2025, we expect to see more and more brands and designers adopting the trending hue in their own innovative ways.

Read Full Article
Text By
Share this article

What to Read Next

Alaïa Pays Tribute to the Humble Selfie for 2024
Fashion

Alaïa Pays Tribute to the Humble Selfie for 2024

Fusing sensuality with tactility.

Trouser Skorts Are Taking Over FW24 Runways
Fashion

Trouser Skorts Are Taking Over FW24 Runways

Kicking things off at Copenhagen Fashion Week.

VETEMENTS Returns to the Runway in Full Pop Culture Force
Fashion

VETEMENTS Returns to the Runway in Full Pop Culture Force

Featuring Anwar Hadid sporting a “Not Mom’s Favorite” tee, jackets made of teddy bears and oversized evening gowns.


AVAVAV Throws Its Online Haters in the Trash
Fashion

AVAVAV Throws Its Online Haters in the Trash

Creative Director Beate Karlsson shares how negative social media comments inspired her FW24 show.

Mia Khalifa and Aries Present the Ultimate 2024 Calendar
Fashion

Mia Khalifa and Aries Present the Ultimate 2024 Calendar

Shot by Juergen Teller.

Bhad Bhabie Stars in Heaven by Marc Jacobs' New Campaign
Fashion

Bhad Bhabie Stars in Heaven by Marc Jacobs' New Campaign

“IT’S A GIRL!”

10 Sex and Dating Resolutions for a Healthier Love Life in 2024
Sex & Dating

10 Sex and Dating Resolutions for a Healthier Love Life in 2024

Sharing (s)expert-approved inspo for your manifestation board.

'Fifty Shades' Star Dakota Johnson Is Over the Taboo Surrounding Sex
Sex & Dating

'Fifty Shades' Star Dakota Johnson Is Over the Taboo Surrounding Sex

“I’m like, Oh, my God, their poor vaginas.’”

Best Beauty Buys Inspired by Pantone's Color of the Year 2024
Beauty

Best Beauty Buys Inspired by Pantone's Color of the Year 2024

From sheer lipstick to dewy blush, welcome to the year of “Peach Fuzz.”

Sandy Liang, Feng Chen Wang and Yoon Ahn Feature in 2023's Hypebeast 100
Fashion

Sandy Liang, Feng Chen Wang and Yoon Ahn Feature in 2023's Hypebeast 100

Celebrating the best of the best across fashion, footwear and more.

Madelyn Cline Reps the Dad Shoe Trend With Throwback Saucony OG ProGrid Omni 9 Sneakers
Footwear 

Madelyn Cline Reps the Dad Shoe Trend With Throwback Saucony OG ProGrid Omni 9 Sneakers

Presented by Saucony
The fad that never ends.

Kendall Jenner and A$AP Rocky Get Papped In Bottega Veneta's Pre-Spring 2024 Campaign
Fashion

Kendall Jenner and A$AP Rocky Get Papped In Bottega Veneta's Pre-Spring 2024 Campaign

The “creative trifecta” captures Jenner in pure virality.

Louis Vuitton Taps New K-pop Group RIIZE as House Ambassadors
Fashion

Louis Vuitton Taps New K-pop Group RIIZE as House Ambassadors

The K-pop x luxury fashion crossover continues to evolve.

Beauty Products for the Glam Friend in Your Life
Beauty

Beauty Products for the Glam Friend in Your Life

Santa baby, forgot to mention one little thing…some bling.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.