BLEACH London's New "Instant Coffee" Hair Color Answers an Age-Old Question
It turns out, *both* blondes and brunettes have more fun.
BLEACH London is set to launch its newest semi-permanent hair color, marking the brand’s first step into the world of reverse bleaching.
Dubbed “Instant Coffee,” the new color arrives in a light brown formulation, specifically designed for transforming bleached blonde hair. Drawing inspiration from bronde queens like Dua Lipa, Hailey Bieber and Aubrey Plaza, the new color enables its user to try out a variety of contemporary color-based styles without the commitment, lending itself pretty naturally to the likes of Gemini hair and peekaboo stripes.
Promising an even finished and deeply conditioned texture, the new “cool color” has been expertly developed by BLEACH co-founder, Alex Brownsell, in the brand’s London salon. “This rich tone suits pretty much everyone and is a great way for Blondes to dip a toe in a more contemporary style with no commitment,” adds Brownsell in a press release. Aiming to provide a perfect neutral brown hue that eventually fades back to blonde, “Instant Coffee” is ammonia-free, paraben-free and PETA-approved.
Take a look at the color in action above, and head over to BLEACH’s website to purchase.
In other beauty news, here’s what you need to know about lip basting.
