Footwear

New Balance Debuts the Coveted 550 in "Bubblegum"

The much-loved sneaker returns.

7.9K

New Balance Debuts the Coveted 550 in "Bubblegum"

The much-loved sneaker returns.

New Balance continues to capitalize on the success of its ever-popular, nearly-always-sold-out 550 silhouette by releasing new colorways, this time offering a spring-ready hue for pink lovers everywhere.

Dubbed “Bubblegum,” the brand’s latest reimagining of the cult sneaker boasts a mix of perforated leather and mesh on its upper, complete with its signature lateral “N” logo and 550 lettering in delicate pink. Elsewhere, the shoe features basketball graphics on its tongue tag alongside a speed-marked monogram and oversized, NB-branded logo on its insoles. Rounding out the pale pink offering is its two-tone sole units with non-marking bottoms.

News of the pink-hued 550 follows recent colorways like “Turtledove” and “Burnt Orange,” alongside its plush “Suede Pack” comprising royal blue, bright red and clean grey.

Take a closer look at the New Balance 550 “Bubblegum” above, set to land on New Balance and select retailers for $110 USD in the next month.

In other footwear news, here’s an early look at Nike and Tiffany & Co.’s “reverse Tiffany blue” colorway.

Read Full Article
Text By
Share this article

What to Read Next

New Balance Enhances the Sporty Lines of 1906R in New Metallic Pack
Footwear 

New Balance Enhances the Sporty Lines of 1906R in New Metallic Pack

Presented by New Balance
Comprised of four striking colorways.

Jack Harlow's New Balance 1906r "Rose Runner" Drops This Week
Footwear

Jack Harlow's New Balance 1906r "Rose Runner" Drops This Week

Landing tomorrow.

Issey Miyake and New Balance Officially Announce the MT10O
Footwear

Issey Miyake and New Balance Officially Announce the MT10O

First teased at Paris Fashion Week in 2023.


Get a Closer Look at the New Aimé Leon Dore x New Balance 1000
Footwear

Get a Closer Look at the New Aimé Leon Dore x New Balance 1000

In white, grey and black.

The Top 7 Shows and Runway Trends at Milan Fashion Week FW23
Fashion

The Top 7 Shows and Runway Trends at Milan Fashion Week FW23

Featuring Diesel, Fendi, Prada and more.

Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of February 2023
Fashion

Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of February 2023

From Mugler’s futuristic meta angels, to FRGMT x Moncler’s ultra cute robotic pets.

& Other Stories Releases Exclusive Ramadan Collection
Fashion

& Other Stories Releases Exclusive Ramadan Collection

The capsule includes modest and flowy pieces to complement the spirit of the month.

Nike Adds Interchangeable Charm Bracelets to Air Max 97
Footwear

Nike Adds Interchangeable Charm Bracelets to Air Max 97

Joining the footwear giant’s “Be True” lineup.

Best Music of February: Ice Spice, Karol G, Gorillaz and More
Music 

Best Music of February: Ice Spice, Karol G, Gorillaz and More

A playlist on love, heartbreak and everything else in between.

Supreme Is Dropping a Nike Air Bakin Collaboration
Footwear

Supreme Is Dropping a Nike Air Bakin Collaboration

Offered in two colorways.

Women-Led Gallery Gillian Jason Unveils "The Earth We Walk Upon, the Ancestors We Bring With Us"
Art & Design

Women-Led Gallery Gillian Jason Unveils "The Earth We Walk Upon, the Ancestors We Bring With Us"

A metaphorical passageway into our primal bond with nature by Julia Bennett and Mizuki Nishiyama.

Missoni Enters A New Era for FW23
Fashion

Missoni Enters A New Era for FW23

‘Tis the season of reinvention.

Keke Palmer Welcomes First Child, Leodis Andrellton Jackson
Entertainment

Keke Palmer Welcomes First Child, Leodis Andrellton Jackson

“I’m not hiding the world from my son, I’m hiding my son from the world.”

From Hookups to Self-Love: How Gen Z Is Elevating Their Dating Experiences
Sex & Dating

From Hookups to Self-Love: How Gen Z Is Elevating Their Dating Experiences

From Tinder’s “It Starts With A Swipe” global campaign.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.