Our First Taste of Daniel Lee's Burberry Is Finally Here, and It's Pretty Good
With a campaign starring Skepta, Raheem Sterling, Liberty Ross, Shygirl and more.
Since Daniel Lee’s appointment at Burberry was announced in September last year, the fashion industry has kept its eyes peeled for any semblance of what was to come next and at long last, it’s finally here.
The British heritage brand just released the first campaign under Lee’s creative direction, and it’s everything we hoped it would be. Lensed by Tyrone Lebon, the vibrant campaign takes us on a journey across iconic London landmarks, from Trafalgar Square to Albert Bridge, offering a contemporary take on modern Britishness. The star-studded campaign also sees the likes of Skepta, Raheem Sterling, Liberty Ross, Shygirl, Jun Ji-Hyun, Vanessa Redgrave and more featured in it.
What’s more, Lee’s first project is accompanied by an evolution of the classic Burberry logo and Equestrian Knight Design, the original of which dates back to 1901 — a signifier that more changes are most definitely on the horizon.