Byredo's Alphabeta Blanket Returns in Four "Team Colors"
Drawing on founder Ben Gorham’s previous career as a professional athlete.
Byredo is once again dipping its toe into other artistic endeavors with Byproduct number 45, this time in the form of its signature Alphabeta Blanket.
The much-loved blanket returns in four new colorways, featuring collegiate hues inspired by founder Ben Gorham’s previous career as a professional athlete. Drawing on the concept of team spirit, the blanket has since become a symbol for a new path, one that transcends the court. Arriving in Black and Yellow, Red and White, Blue and White and Orange and White colorways, the blanket is designed with a stencilled pattern and made from responsibly sourced merino wool and cashmere threads.
The Alphabeta also features Byredo’s signature “B” patch in a contrasting shade, crafted from calfskin tanned in Italy which is then hand-stitched to the blanket. Designed to be used across beds and sofas, the vibrant home accessory makes the perfect addition to Fall/Winter shopping lists.
Byredo’s Alphabeta Blanket comes shortly after the summer-ready release of its “Summer Friend Swimsuit,” designed in collaboration with Stockholm Surfboard Club.
The new Team Colors blankets retail for €490 (approximately $516 USD) and will be available for purchase from select Byredo stores and online.
