Jade Cropper Redefines Femininity With FW23 Collection
Inspired by unapologetic and independent matriarchs.
Stockholm-based brand Jade Cropper challenging traditional modes of femininity and ushering in an era of authentic and unapologetic women with its Fall/Winter 2023 collection.
Through innovative tailoring, Cropper honors her grandmother’s fearless energy and style. Sweeping gowns with strategically placed cut-outs add a touch of sex appeal, while structured tartan blazers evoke a sense of airiness with the help of oversized, dramatic sleeves. Cropper’s signature deconstructive approach allows her to reimagine classic silhouettes into something new entirely, presenting a provocative and refreshing aesthetic, best suited for empowered, modern women.
Standouts in the collection include an austere black overcoat, swapping standard buttons and zippers for a frayed, asymmetrical opening. Elsewhere, a cropped denim shirt delivers intrigue and sultriness, thanks to a strappy waist that cleverly attaches to a flowing maxi skirt, adorned with eye hooks for added versatility. A diagonal zipper makes an otherwise basic jacket dynamic, whereas a floor-length denim dress throws out convention, donning a belt across the chest.
Take a look at Jade Cropper’s FW23 collection in the gallery above. Meanwhile, watch the brand’s short campaign film here.
