GANNI and 66°NORTH Fuse Effortless Scandi Style With Icelandic Heritage
For a collaboration first debuted on GANNI’s SS23 runway.
GANNI is taking its collaborations from the runway to the streets, with its latest partnership with Icelandic heritage brand 66°NORTH finally set for release.
Building on the success of the first two collaborations, the Danish brand continues to draw from 66°NORTH’s high-performance, technical design authority and merges it with a sprinkle of effortless Scandi style. This time, the collection first debuted on GANNI’s Spring/Summer 2023 runway show at Copenhagen Fashion Week and now makes up part of the brand’s wider SS23 offering.
For its third partnership, GANNIx66°NORTH utilizes unused fabric rolls and recycled materials to create a collection inspired by some of Iceland’s most arresting natural wonders. Taking cues from the visual familiarity of the Northern Lights and Iceland’s volcanic landscape, the collection features a color palette of yellow and green, turquoise blue and deep oxblood reds interspersed with classic hues of black, beige and grey across pants, vests, bucket hats and neo-shell jackets.
“I’m super proud to be working with 66°North for the third time, they make the best outerwear that you just want to wear everywhere. The more we work together, the more we learn from each other and there’s this great level of trust when it comes to experimenting and trying out new responsible solutions. That’s what makes this collaboration so special, I love the colours that are inspired by Iceland, one of the most beautiful places on earth. I can’t wait to share it with everyone,” says GANNI’s Creative Director, Ditte Reffstrup, in a press release.
“We are thrilled to continue our collaborative relationship with GANNI and to find inspiration in their style muses, the GANNI GIRLS, once more. Our shared ethos for responsible design comes together in the circular approach of this collection, to which we were able to bring our technical expertise, depth of manufacturing know-how and the transparency of using our own factories. As a family-run company ourselves it feels like we become part of the extended Ganni family whenever we work together,” adds Bjarney Harðardóttir, CEO of 66°NORTH.
Take a look at the collection above and head to GANNI’s website to shop.
