Ice Spice, Pinkpantheress and RAYE Star in New SKIMS Campaign
Introducing new shapewear silhouettes and cuts.
SKIMS just dropped its brand-new shapewear campaign, celebrating the best of the best in breakthrough female artists. Starring Ice Spice, Pinkpantheress, RAYE and Nessa Barrett, the new campaign spotlights the brand’s best-selling styles whilst once again proving that SKIMS is for every body and every occasion.
“I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists,” said SKIMS founder, Kim Kardashian, in a press release. “Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community,” she added.
The new campaign marks a first for UK artist Pinkpantheress, who rose to fame through TikTok during lockdown. “I loved being a part of SKIMS’ latest shapewear campaign. These styles empower me to try clothes I wouldn’t have tried before and make me feel so comfortable and secure,” the artist said. “SKIMS just gets it and makes me feel extra snatched,” adds Ice Spice, while RAYE believes that “SKIMS has changed the game when it comes to inclusivity and representation, and I’m honoured to be a part of its community of confident women.”
According to SKIMS’ CEO, Jens Grede, the curation of talent in the campaign “embodies how our customers wear our shapewear today,” with SKIMS bodysuits currently resulting in a waitlist of over 1.5 million people, attributed in part to their viral status on TikTok.
The new campaign marks SKIMS largest offering of new shapewear silhouettes since the brand launched in 2019, comprising the “Everyday Sculpt Collection” and “Seamless Sculpt Collection,” including bralettes, thongs and bodysuits alongside eleven new cuts.
Check out the campaign above and head to the SKIMS website to purchase the new styles from April 27.
In other news, Fruity Booty just introduced eco-satin and recycled lace for SS23.
