Amandla Stenberg and Calvin Klein Want You to "Let It Out" This Pride
Celebrating the euphoric energy of the LGBTQIA+ community.
Lensed by Karim Sadli, the sleek campaign sees Amandla Stenberg highlighting the brand’s “This Is Love” collection, whilst representing the energy of Pride and what it means to truly express yourself. Celebrating themes of authenticity, joy and freedom, the campaign sees its talent releasing their inhibitions and connecting with their inner sensuality.
Made up of versatile pieces that can be styled by anyone with anything, the campaign spotlights CK’s signature logo sports bras and underwear, featuring rainbow color palettes and bold color-blocking. Debuting new mesh styles across the brand’s Modern Cotton Underwear range and apparel, the collection offers a new lightweight and sensual approach to its most notable styles, each adorned with the phrase “This Is Love.”
As part of the collection, CK has also created two, limited-edition T-shirts designed in support of ILGA World and Transgender Law Center, featuring the phrases “Empower Each Other” and “Show Up for Trans Youth.”
Take a look at the campaign above, and head to CK’s website to purchase the new collection.
In related news, JW Anderson just launched the “Studs” collection for Pride.